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Sponsorship Activation Associate-Sports

MKTG

Charlotte, NC

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Job Description

Posted On: March 10, 2021


You should have relevant experience working on strategic integrated brand marketing and activation campaigns with Fortune 100 companies. You will have a background and passion for sports and implement outstanding branded activation programs. You will approach unexpected challenges quickly and creatively without missing a beat. This position reports into the Manager or Senior Manager for the account and will lead a junior team.


You will:

  • Lead daily junior team to ensure account goals are met, while also providing account support
  • Work with clients maintaining dialogue to ensure ongoing client satisfaction and collaboration
  • Assist senior management with execution of official partnerships, making sure to use all assets available to client
  • Collaborate with sanctioning bodies and others to help build outstanding marketing partnerships
  • Work together with our clients to ensure athlete relationships and contracts are accomplished
  • Work with client team to develop marketing campaign recommendations (Social, Digital and traditional)
  • Oversee execution of activation campaigns and events from top to bottom
  • Maintain oversight on all activation programming including overall annual and per event budgeting
  • Understand project budgets and manage costs within scope diligently following internal guidelines
  • Frequent travel is required including weekends and occasional holidays


    Required Skills


    Qualifications


    You have:

  • Bachelor's degree and 2+ years of relevant work experience
  • A solid understanding of the sponsorship landscape and experience working on high-profile programs involving properties such as NFL, NASCAR, PGA TOUR, NHL, USOC and MLB
  • Understanding of social & digital landscape, including but not limited to audience insights, trends, and analytics/reporting
  • Partner with colleagues, senior executives, talent and clients, recognizing the need to adjust communication style according to the audience
  • Present ideas and concepts in a team environment and demonstrate openness to giving/accepting thoughtful constructive feedback
  • Recognize and appreciate different work styles and have capacity to adjust to work respectfully with staff, clients, peers and vendors
  • Aim to increase industry knowledge, able to self-educate to be ahead of the curve