We're looking for an enthusiastic and strategic Brand Partnerships Marketing Manager. This person will seek out and evaluate new partnership opportunities, manage Impossible Foods’ most strategic brand partnerships, and support the broader global consumer marketing team on overarching strategy. This person should have a strong understanding of the value of partnerships in driving full funnel brand awareness, trial, advocacy and loyalty.
This newly created role offers a unique opportunity to build new partnerships from the ground-up and create breakthrough brand partnerships that make Impossible Foods an integral part of daily life and culture. Ideal candidates have impeccable taste in music, entertainment, culture, food, and sports. They have a deep knowledge in consumer trends and behaviors, an ability to influence C-level executives and a track record for globally-minded, culturally-relevant campaigns that gain media attention and consumer engagement. This role will report to the Director of Global Consumer Marketing.
Oversee brand partnership strategy, execution and management; including partnership proposals, creative briefs, negotiating deals, and developing creative concepts.
Drive the strategy for where our brand “shows up” in the world from conception to execution. This includes, but is not limited to Sports, eSports, Gaming, Music, Entertainment, Culture, Food etc.
Manage relationships for Impossible’s most strategic brand partners including developing campaign calendars, account plans and manage partnership expectations and ROI.
Prospect, conduct market research, and participate in networking to foster new and long-term partnership opportunities that embody our brand, provide value to core target communities and audiences, and align with our larger goals.
Build relationships with cross-functional teams: Creative, Influence, Product, Sales, Legal, Media agency, Experiential, and GTM teams to coordinate efforts against global and hyper-local goals.
Closely collaborate with the Social, Experiential, Influencer & Media teams to develop comprehensive sports, music and entertainment programs to hit aggressive brand metric targets in a cost-effective manner
Work with our media agency to maximize the value and performance of all partnership elements
Think analytically and build financial models to map out multiple ROI scenarios of potential deal structures.
Build beautiful, compelling decks for internal and external C-level pitch meetings
7+ years brand partnership experience for a global consumer brand either at an agency or internally
Experience, a love, and a depth of knowledge of music, entertainment, food, and sports marketing partnerships
Passion for professional and collegiate sports, eSports, and gaming
Memorized the names of the starting lineup and you know which brands sponsored the league.
Comfort and experience with quantitative marketing analytics, budgeting, forecasting, scenario planning, and test-and-learn methodologies. Ability to translate sales data and marketing budget details into unique narratives, case studies, and ROI analysis for executives.
Skills conducting analytics using G-Suite and dashboards to understand partner performance, identify insights, and inform new opportunities
Ability to lead analysis-driven negotiation processes
A genuine passion for and commitment to Impossible Foods’ mission
A love for developing creative marketing campaigns and a body of successful work that reflects it
Experience guiding multiple projects, and adapting to a changing environment, along with working groups and at different stages of development
Willingness to travel, and ability to work independently and autonomously
Strong written and verbal communication skills, and the ability to bring to life the Impossible mission and brand messages with a strong consumer engagement approach
The ability to manage a portfolio and make strategic budgetary tradeoffs to accomplish goals
Experience working on global-led initiatives
Strong data and analytical skills and an unconventional brain that overflows with fresh, creative ideas.