The Manager, Sponsorship Marketing will drive revenue to the Salesforce Marketing organization through strategic sponsorships between Salesforce and ecosystem partners. Sponsorships will run across the Salesforce marketing portfolio of offerings, including but not limited to digital events, content, media and more. The Manager will work closely with the Sponsorship Marketing team as well as cross-functionally with appropriate internal stakeholders to create, sell, negotiate, close and execute world-class sponsorships that will further position Salesforce as a leader in the industry.
ROLES & RESPONSIBILITIES
Represent Salesforce as a global software, cultural and thought-leading brand to create high impact ways for our ecosystem partners to activate with us
Work cross-functionally with Strategic Events, Salesforce Studios, and executive sponsors to understand client needs, objectives, etc.
Own sales process from prospecting to deal close, building and maintaining deep long-lasting relationships with key sponsor decision-makers & executives to drive ongoing value through upsells and renewals
Develop sales material narrative, pitch to client decision-makers, structure deals, negotiate deal terms, close and work with legal to execute contracts
Project manage the delivery of all elements of your sold sponsorships in collaboration with the execution arm of the Sponsorship Marketing team and from time to time own full programs from an execution standpoint
Leverage established rate cards and asset valuations to structure, price, successfully negotiate and close deals that will help meet or exceed revenue and key account goals
Ideate, build and package 360 degree solution-based sponsorships based on a client’s needs, objectives & feedback, in collaboration with the strategy team
Work with the strategy team to create and deliver sponsorship recap/proof of performance presentations and measurement reports
6+ years relevant work experience (sponsorship sales, account management, project management, or similar field)
Self-motivated individual capable of working in a face-paced, start-up environment
Proven experience effectively working with teams across multiple departments, time zones, and functions
Extreme attention to detail and project management experience
Working knowledge of the Salesforce partner ecosystem
Demonstrated ability to present to leadership and overall strong presentation building skills
Demonstrated ability to build consensus across diverse teams
Dynamic, confident personality that thrives on a winning team
Shining track record of success in a fast-paced, sometimes frenetic environment
Can-do, positive, inspiring attitude
Outside the box, innovative and creative thinker
Ability to develop and maintain external relationships with c-level executives
