Data

Senior Regional Sponsorship Manager

Adecco

Deerfield Beach, FL

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Job Description

Posted On: March 29, 2021


Reporting into the Head of 3rd Party, the Senior Regional Sponsorship Manager will lead Sports Betting Brand’s US sponsorship strategy and oversee activations for major league North American sports whilst explore other tactical opportunities to grow the Sports Betting Brand in new territories or within new sports. They’ll set and implement the sponsorship strategy to drive brand awareness and brand consideration, using budget efficiently to creation multi-channel, multi-territory activation campaigns. This includes deep dive research with recommendations of how we grow and evolve the portfolio. They’ll also be responsible for building and lead a team in New York, ensuring they maximize every opportunity with our partners to promote the brand in an authentic and responsible manner.


Duties include, but not limited to:

  • Define the US sponsorship strategy for key states, sports or events
  • Understand our key objectives and challenges to ensure sponsorships are relevant and integrated with overall business strategy.
  • Make recommendations on new partnership opportunities, including areas of innovation to keep ahead of our competitors
  • Lead full negotiation of partnership and sponsorship deals
  • Lead the full contractual process or new deals, and renewals / extensions of existing ones
  • Lead the launch, PR, activation campaign, and measurement, for each sponsorship asset
  • Lead the multi-channel activation strategy in collaboration with marketing departments
  • Manage the sponsorship team to complete the day to day operational requirements of campaign management from development to execution to post implementation review
  • Ensures that sponsorships are evaluated and comply with strategy / targets / KPI’s
  • Ensure all sponsorship activity is compliant and follows external and internal marketing regulations
  • Develop long-term strategic relationships with sponsors and partners, as well as internal stakeholders
  • Proactively develop the skill sets of the team to take full ownership of each sponsorship
  • Manage agencies and suppliers to ensure project objectives and the sponsorship strategy is delivered as planned
  • Work with wider Brand, Marketing & Analytics team to identify new ways to integrate and leverage sponsorships as a catalyst for marketing
  • Ensure the team’s activity is delivered within budget and continuously look for efficiencies
  • Communicates sponsorship activities internally, on a regular basis to a senior level


    Required Skills


    Essential Criteria:

  • Relevant tertiary qualification in Marketing and or any other closely related fields and or equivalent experience
  • Experience from a sports and/or betting background
  • Good copywriting skills
  • Speaking a second language would prove advantageous
  • Active experience in sponsorship in the US market, across major sporting leagues
  • Previous relevant consumer PR experience


    Knowledge, Skills & Abilities:

  • Demonstrate strategic ability and commercial thinking
  • High-level analytic competency to review all existing and new sponsorship opportunities
  • Experience leading the full execution of sponsorship marketing across multiple channels, from end-to-end
  • Excellent understanding of brand marketing and how best sponsorships can be activated through-the-line
  • Strong experience and competency in all marketing disciplines (ATL, BTL, Digital, Experiential, Media, Social, PR)
  • Excellent communication, negotiation and influencing skills
  • Excellent relationship building skills
  • Experience of managing a dedicated team