Reporting into the Head of 3rd Party, the Senior Regional Sponsorship Manager will lead Sports Betting Brand’s US sponsorship strategy and oversee activations for major league North American sports whilst explore other tactical opportunities to grow the Sports Betting Brand in new territories or within new sports. They’ll set and implement the sponsorship strategy to drive brand awareness and brand consideration, using budget efficiently to creation multi-channel, multi-territory activation campaigns. This includes deep dive research with recommendations of how we grow and evolve the portfolio. They’ll also be responsible for building and lead a team in New York, ensuring they maximize every opportunity with our partners to promote the brand in an authentic and responsible manner.
Duties include, but not limited to:
Define the US sponsorship strategy for key states, sports or events
Understand our key objectives and challenges to ensure sponsorships are relevant and integrated with overall business strategy.
Make recommendations on new partnership opportunities, including areas of innovation to keep ahead of our competitors
Lead full negotiation of partnership and sponsorship deals
Lead the full contractual process or new deals, and renewals / extensions of existing ones
Lead the launch, PR, activation campaign, and measurement, for each sponsorship asset
Lead the multi-channel activation strategy in collaboration with marketing departments
Manage the sponsorship team to complete the day to day operational requirements of campaign management from development to execution to post implementation review
Ensures that sponsorships are evaluated and comply with strategy / targets / KPI’s
Ensure all sponsorship activity is compliant and follows external and internal marketing regulations
Develop long-term strategic relationships with sponsors and partners, as well as internal stakeholders
Proactively develop the skill sets of the team to take full ownership of each sponsorship
Manage agencies and suppliers to ensure project objectives and the sponsorship strategy is delivered as planned
Work with wider Brand, Marketing & Analytics team to identify new ways to integrate and leverage sponsorships as a catalyst for marketing
Ensure the team’s activity is delivered within budget and continuously look for efficiencies
Communicates sponsorship activities internally, on a regular basis to a senior level
Essential Criteria:
Relevant tertiary qualification in Marketing and or any other closely related fields and or equivalent experience
Experience from a sports and/or betting background
Good copywriting skills
Speaking a second language would prove advantageous
Active experience in sponsorship in the US market, across major sporting leagues
Previous relevant consumer PR experience
Knowledge, Skills & Abilities:
Demonstrate strategic ability and commercial thinking
High-level analytic competency to review all existing and new sponsorship opportunities
Experience leading the full execution of sponsorship marketing across multiple channels, from end-to-end
Excellent understanding of brand marketing and how best sponsorships can be activated through-the-line
Strong experience and competency in all marketing disciplines (ATL, BTL, Digital, Experiential, Media, Social, PR)
Excellent communication, negotiation and influencing skills
Excellent relationship building skills
Experience of managing a dedicated team