Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
Develop and implement plans to execute business and enterprise marketing strategies and plans.
Work with Client Marketing Management, Centers of Excellence, and business leaders and managers, to deliver marketing programs to clients and prospects in local business markets and across the enterprise.
Manage multiple sponsorship property relationships with responsibilities including but not limited to fulfillment of all contractual assets, budget management, execution of strategic marketing programs to deliver on company goals and objectives, measurement and reporting on performance, etc.
Identify, research, analyze, recommend sponsorship opportunities (e.g., sports and entertainment properties, nonprofit organizations, goodwill, CRA, events, media programs) to management.
Lead complex and visible projects with notable risk and complexity. Make decisions within established policies, procedures, and established objectives.
Identify and resolve technical, operational, risk management, business, and organizational challenges.
Develop and execute marketing programs to support the advancement of Truist’s purpose including but not limited to programs that enhance teammate and client experience and promote community engagement and volunteerism.
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
Five years of related experience or an equivalent combination of education and experience
In-depth knowledge and expertise of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
Experience managing or leading projects or project work streams and operates as a lead in a specialty capacity
Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
Ability to provide direction, coaching and mentor experienced teammates
Fluent in Excel and PowerPoint, preparing presentations for senior level teammate
Preferred Qualifications:
Master’s degree or MBA and six years of experience or an equivalent combination of education and work experience
Banking or financial services experience
OTHER JOB REQUIREMENTS / WORKING CONDITIONS
Sitting/Standing/Walking/Bending/Lifting
Sitting (if checked, indicate frequency)
Constantly (More than 50% of the time)
Standing (if checked, indicate frequency)
Occasionally (Less than 25% of the time)
Walking (if checked, indicate frequency)
Frequently (25% - 50% of the time)
Bending (if checked, indicate frequency)
Occasionally (Less than 25% of the time)
Lifting (if checked, indicate pounds)
Up to 50 lbs.
Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
Travel (Must select one)
Minimal and up to 10%
