The Director, Media & Sponsorships will lead the communications planning function as to where, when and how our stories will appear. They will drive the overall approach to media execution across all touchpoints. In addition, the candidate will focus on overall media and investment strategy, as well as elevating our media planning function. This individual will work collaboratively with other departmental leaders – such as sales - to build out operational standards for the media practice across paid, owned, partners and earned. This role will drive thought leadership on campaign strategies, audience segmentation, data driven media plans, and will apply industry-leading technologies to deliver optimal program performance. The Sr, Director of media and partnerships will be responsible for our social presence including editorial approach, content development, and distribution strategy.
Primary Responsibilities:
Lead the development of communications planning practice across the organization
Define media strategy & and investment approach across categories and globe
Author the approach and manage partnerships, sponsors and influencers to maximize the exposure, authenticity and influence of the Bose brand
Develop consumer journeys, and choreographed media plans for integrated marketing plans
Plan & optimize always on media and individual campaigns
Develop partnerships and co-marketing efforts to deliver against marketing objectives
Manage media agency, production companies, and specialty shops
Define editorial, content & programming strategy
Lead content newsroom as Editor-in-Chief
Drive fast flywheel content development & distribution, incl partners, social influencer
Oversee sports marketing assets to ensure we are maximizing our investments
Leading the Community management efforts
Overseeing full-funnel marketing investment including performance media
Responsible for optimization and analytics of all investments including third party spends
Provides consumer insights to the rest of the organization through analytics, and social listening
Manage Cause & Charitable (following brand strategy)
Drive Social commerce and ensure revenue targets are met
Set strategy for new customer modeling, targets, timing
Drive performance media to improve discoverability & conversion
Success Measures:
Engagement rate
Total traffic
Conversion rate
New customer growth
Brand tracker metrics across the funnel
Maximizing ROI across Media Modeling Mix
Digital Media strategy & execution
Partnership strategy, management, activation
Negotiation & agency management
Content strategy and distribution
Social & community management
Relationship Management
Ability to multi-task
Strong interpersonal and communication skills
Critical-thinker and problem-solver
Education & Experiences:
15+ Years Digital, Partnerships and Media
People Manager
Diverse Mindset
Global Experience
MBA preferred
