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Director Of Sponsorships


Los Angeles, CA

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Job Description

Posted On: May 07, 2021

The Director of Sponsorship for Gen.G Esports will have a proven track record in building successful partnerships leveraging technology, social media and digital distribution as well as consistently securing high level investments with top organizations. S/he must already have an established reputation and track record of success, gained with any combination of major brands, teams or agencies. The position reports directly to the Head of Sales and Revenue.


  • Present Gen.G teams & concepts to potential national/international sponsorship partners and develop an integrated, solution driven approach to creating sponsorship packages.
  • In collaboration with the partnerships team, set sponsorship objectives, strategies and specific implementation steps.
  • Work collaboratively and in collaboration with marketing & competitive teams in the building of sponsorship proposals to clients
  • Work collaboratively with the Account Managers for the delivery of contracts
  • Create, package and sell solution-based endemic and non-endemic sponsorship.
  • Meet and exceed all revenue goals.
  • Build and maintain a pipeline of new business prospects.
  • Develop and maintain strong relationships with key decision makers at client marketing companies and their respective advertising agencies.
  • Understand the marketing objectives of prospective clients and their agencies, and determine how a partnership can help them achieve their goals.
  • Educate and position Gen.G assets and marketing capabilities to prospective partners.

    Required Skills


  • Understanding of packaging influencer deals, streaming and digital content-based sponsorships.
  • Knowledge of gaming industry & endemic trends & brands.
  • Pre-existing relationships with senior-level marketing executives in North America and/or Globally.
  • Strong interpersonal and leadership abilities with excellent communication skills.
  • A proven track record of creating and selling fully-integrated marketing programs.
  • High energy and a personality that thrives in a fast-paced, ever-changing environment
  • Experience in high-level relationship building and negotiating.
  • Ability to work well with other team members.
  • Strong work ethic and a competitive drive to win.
  • Ideal candidates will have at least 3-5 years of success with cross-platform sponsorships, including sales, servicing and activation.
  • Preferable experience includes working with new properties & educating potential sponsors.
  • Solid rolodex with high-level contacts at large and midsize corporations, particularly global companies with sponsorship portfolios.
  • Expertise in identifying opportunities, developing strategies and negotiating creative solutions.
  • Exemplary problem-solving, communication and presentation skills.
  • Multi-task in a fast-paced environment, with the ability to work within a team atmosphere