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Manager, Sports Marketing- Action Sports

Red Bull

Santa Monica, CA

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Job Description

Posted On: May 14, 2021


Reporting to the Sr Director, Sports Marketing, you will be responsible for all aspects of Red Bull's Action (skate, snow, surf) sports program. You will play an important role in the build-out of the national Action Sports strategy and business plan, supporting development and management of an athlete/team portfolio, designing new event programs, and driving the execution of program activities within our regions.


PROGRAM DEFINITION AND DEVELOPMENT

  • Champion a long-term and scalable strategy for Red Bull Action Sports programs that incorporates events, product activations, and team and athlete programs
  • Support long-term execution of strategic partnerships with 3rd-party events, leagues and teams to expand Brand relevance and support product sales
  • Partner with teams across the Red Bull brand, media and marketing divisions to integrate Action Sports program elements within their business plans and operations


    ATHLETE AND TEAMS

  • Alongside of the Sr Director, Sports Marketing, you will partner with the Sr. Director of Athlete Marketing to implement a long-term team and athlete strategy focused on the identification, acquisition, sponsorship, management and development of elite talent


    OPERATIONAL EXCELLENCE

  • Implement program roadmap, business plans and processes, project and resource plans, event and editorial calendars, status updates and budgets
  • Explain business plans and goals to executives, teams and partners


    Required Skills

  • Minimum 4 years of Sports Marketing/ Management experience
  • Experience, passion, and knowledge of direct Action Sports (Surf/Snow/Skate)
  • Success with creating and implementing strategies to businesses
  • Experience with planning and project management
  • Experience interacting with senior leaders, and the ability to manage up/down within matrixed organization
  • Ability to cultivate a team-working environment and be a leader
  • Advanced proficiency in Microsoft Office
  • Bachelor’s Degree preferred
  • English Fluent, additional languages a plus.
  • Travel up to 25%