Manages the day-to-day relationships with assigned strategic partnership accounts. Represents AdventHealth’s interests while collaborating with partners and optimizing business results.
Develops and manages cross-functional projects and teams related to sponsorships, and partner marketing initiatives. Collaborates across departments and with external partners to deliver results.
Directs and manages the day-to-day strategic marketing efforts for assigned strategic partnerships. Develops annual marketing plan; setting goals, strategies and tactics to ensure operational business goals are met.
Manages clinical relationships to enhance consumer marketing efforts through strategic partnership activation; collaborates with clinical teams on digital and direct marketing strategies.
Develops direct-to-consumer marketing initiatives by optimizing partnership assets to drive volumes, enhance marketing efforts, and grow market share
Manages and oversees websites related to area of focus for updates or development; collaborates with Digital Strategy team assuring best practices and implementing effective online and social media strategies to drive volume and engagement.
Works collaboratively with Creative team, providing clear objectives and goals, with timely feedback and reasonable deadlines for development of effective deliverables.
Bachelor's degree in Marketing, Communications, or related field
Minimum of five (5) years marketing experience, with minimum of one (1) year employee management and/or complex project management experience
Track record of developing and managing fully integrated marketing initiatives, with proven results
Experience in budget management
KNOWLEDGE AND SKILLS REQUIRED:
Ability to work independently utilizing effective problem-solving skills to develop and implement strategic marketing initiatives, seeking senior marketing leadership for guidance and support as needed.
Proven management experience and advanced organizational skills with the ability to multi-task to meet objectives and deadlines in a face-paced work environment.
Intermediate knowledge and skills to effectively manage integrated marketing programs, to include: marketing planning; volume driving strategies; creative concepting and execution; corporate communications; digital and social media; development of media stories, effective project management, event planning; community sponsorships and outreach, and research analysis.
Intermediate experience in emerging digital media and technologies; proficient in social media platforms.
Consistent and effective project management and organization skills with continued focus on professional development.