This role will support the Global Sponsorship Strategy leads who manage the FIFA & Olympic/Paralympic verticals primarily and NFL (in non-Olympic/Paralympic/FIFA World Cup years). Each of these cornerstone platforms are leveraged across the Visa business and require day to day interaction with multiple stake holders both internally and externally.
Reporting to the Head of FIFA, this motivated, highly collaborative professional will become a recognized face across the Visa business both internally and externally. The scope of work includes (a) working across a broad team of Visa stakeholders, agency partners, and properties in the management of Visa’s rights implementation in the host countries of major future events and (b) serving as a champion of these assets for how to best leverage and activate our global sponsorships. Additionally, this role will have key interactions with the properties themselves and relationship building is a key qualification for this role.
This global marketer will partner with the Visa Global Brand Strategy & Planning, Communications, Product and Innovation marketing teams, and other strategic business and functional partners to ensure delivery of Visa’s marketing campaigns, and work hand in hand with regional counterparts to strengthen strategic alignment and integration of all sponsorships. There will be accountability for the Global Sponsorship Strategy team in meeting established ROI and marketing effectiveness measures across all areas.
Sponsorship Management & Marketing:
Support and manage existing sponsorship portfolio and event-time operations for both FIFA and Olympics/Paralympics
Serve as one of the key global contacts for property rights usage management, activation, and approvals
Support global sponsorship acquisition of new properties and renewals where necessary
Support and help manage 160/90 sports sponsorship agency of record across verticals
Matrix work: comfortably and continuously present high performance through navigating a matrix organization where multiple Global, Regional and Local constituents converge towards the same event.
Project tracking of key projects & deliverables including strong budget management
Work collaboratively with the Global Brand, Communications, Product and Innovation marketing and Legal teams on the development of all Olympics and FIFA consumer, client and partner marketing and communications including but is not limited to: development of core creative idea, visual identity systems, promotions, digital strategy, GTM media plans, on the ground activation at event time including the onsite activation, advertising, social and digital media strategy, etc.
Support integration of new brand identity system, visual, audio, etc. across properties
Support and track projects like ticketing, Look of the Games/Football and our innovation agenda alongside both properties
Asset marketing activation support and onsite delivery & execution at the Olympics/Paralympics and FIFA World Cup
Support the Client Integration function by maximizing asset allocation / usage to drive both Visa and Client activation strategies to maximize use and therefore return on investment of our global sponsorship platforms
In non-Olympic/Paralympic and FIFA World Cup years, provide management support to the NFL vertical and teams if applicable
4 years of work experience in global sponsorships/ event activation, with a Bachelor’s Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA)
Preferred
Bachelor’s Degree with 3-5 or more years of marketing experience, including working in global sponsorships or event activation; MBA preferred
You demonstrate excellent project management skills
You are a self-starter, comfortable working independently, detail oriented
Proven ability to prioritize workloads, manage multiple projects simultaneously and drive results
Excellent interpersonal and communication skills, with client management and relationship experience preferred
Demonstrated problem solving and quantitative skills
Proficiency in Microsoft Office, including Powerpoint presentations
Ability to travel locally and globally if required