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Sports & Entertainment Marketing, Senior Associate

JPMorgan Chase

San Francisco, CA

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Job Description

Posted On: June 28, 2021

  • Support strategy and execution of Chase Center partnership across JPMC lines of business through virtual and physical touch points, inclusive of client hosting in the venue, and key product messaging
  • Plan and activate key pillars of partnership as we return to normalcy focused on customer engagement (e.g., benefits platform, exclusive access, mobile/digital extensions)
  • Develop key community platform(s) to position Chase as a pillar of the Bay Area community around JPMC philanthropic pillars (e.g., Financial Health, Advancing Black Pathways) and local market needs (e.g., combatting hunger/homelessness)
  • Work with key internal and external stakeholders inclusive of brand, media, agency partners and team partners to develop a marketing and amplification strategy for activation programming
  • Manage Chase Center budget and invoicing
  • Partner closely with the San Francisco Market Leadership Team on activation and strategy
  • Partner with Sapphire team to provide insights and recommended strategy for owned and sponsored events, inclusive of leveraging the current S&E portfolio of assets
  • Oversee development and execution of key Sapphire platforms (e.g., restaurant supports initiatives, music festival activation)
  • Manage S&E team priorities and resource allocation to ensure that firm and line of business objectives are being met
  • Develop a clear measurement plans and KPIs across all partnerships


    Key Responsibilities

  • Development and execution of activation strategy reaching key areas of brand, customer/client, employees and the local community
  • Partnership with internal and external stakeholders including team and agency partners, brand, media, legal & compliance, controls, finance, etc.
  • Management of marketing calendar for amplification of customer facing programming:
  • Email Communications
  • Social Media
  • Video series
  • Internal communications
  • Track KPIs / metrics to report results of campaigns to leadership
  • Budget / invoice Management
  • Providing onsite support at key activations and events


    Required Skills

  • 5+ years of experience in Sponsorship, Events Management, and/or Marketing related functions
  • Strong communication and presentation skills, ability to manage expectations with internal and external stakeholders across all levels
  • Results-oriented with strong attention to detail and metrics, organization and ability to manage competing priorities
  • Fosters connection by putting people first with strong interpersonal skills and building trusting relationships
  • Able to work independently with minimal direction, seeking coaching and guidance as needed
  • Must function well in a fast-paced environment with ability to multi-task and be flexible to change
  • Possesses an entrepreneurial spirit and continuously innovates to achieve great results
  • Capable of demonstrating command skills and presence through the most challenging circumstances
  • Communicates openly, and creates the space for others to do the same
  • Positive attitude, not afraid to roll up your sleeves, teamwork mindset as a way of being and working
  • Must be able to interact with external property owners, not-for-profit institutions and vendors in a diplomatic and results oriented manner
  • Ability and desire to continuously learn and improve the status quo as an innovative and strategic thinker
  • Strong analytical and problem-solving skills
  • Excellent written and verbal communication skills
  • Ability to work with stakeholders across the firm