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Manager, Athlete Marketing

Red Bull

Denver, CO

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Job Description

Posted On: July 12, 2021


Reporting to the Senior Manager, Sports Marketing, the Athlete Marketing Manager enables our athletes to progress in their sport and fulfill their dreams. It is your task to bring the global brand of Red Bull to life on a regional level through athletes, athlete projects, and athlete marketing programs. You will build and control Red Bull's presence by using branded and product placement athletes as tools to expand the consumer base and create clear brand points of differentiation. You will need to have the strategic oversight and executional abilities to move beyond the region and leverage managed athletes on a national/global scale.


ATHLETE MANAGEMENT

  • Work with Region Marketing & National Athlete Marketing teams to develop the overall athlete marketing strategy for the athletes within your region & playgrounds
  • Provide custom branding solutions for each managed athlete, driving ongoing creative design/visibility and execution
  • Negotiate athlete agreements and contracts
  • Foster external communication of product and branded on-message athlete stories through collaboration with internal partners - communications, digital, and Red Bull Media House


    ATHLETE PERFORMANCE MANAGEMENT

  • Organize goal setting, planning, and performance management for each managed athlete
  • Individually access and evaluate each managed athlete's career plan and professional surroundings (trainers, coaches, agent, family, other team managers, terrain, off/on season, equipment, and innovations)
  • Ensure each managed athlete is knowledgeable about product usage and the brand
  • Recognize/evaluate athlete performance problems and propose solutions or termination plans


    DAY TO DAY ADMINISTRATION

  • Collaborate and work in team environment with other sports and marketing team members
  • Manage assigned athlete projects and associated budgets
  • Support region's Sports Marketing Manager and team and HQ Director of Athlete Marketing in building annual business plans


    Required Skills

  • 3+ years sports marketing experience in sports management and/or sports industry
  • Exceptional training and presentation abilities
  • Experience with planning, organizational, and project management
  • Strategic and creatively minded
  • Openness to new scenes, ideas, processes, innovation, and possibilities
  • Compensation target: $85,000 - $105,000 (Actual salary offer may vary based on experience)
  • Bachelor’s Degree strongly preferred
  • Must be fluent in English
  • Travel up to 25%