Posted On: July 13, 2021
The Director, Sponsor Marketing is responsible for leading development of programs to engage and help address the needs of workplace retirement savings plan sponsors at not-for-profit organizations as they manage their benefits program(s).
The Director, Sponsor Marketing is a member of the Analytics, Marketing and Business Strategy team dedicated to the Tax-Exempt Market (TEM, a business unit dedicated to serving the needs of benefits leaders and the employees of not-for-profit organizations). This individual will develop programs that help strengthen Fidelity’s relationship with existing plan sponsor clients, introduce new products and services and support new client acquisition efforts. You will work closely with relationship managers and sales teams, product owners, analytics, legal and government relations, and creative agencies (internal & external). Additionally, you will represent the needs of the Tax-Exempt business in the strategy, design and execution of initiatives shared with workplace and/or personal investing partners and engage with various marketing, product and internal support teams.
The Skills You Bring <:LI> Ability to identify business needs / opportunities and devise marketing strategies to address <:LI> Eye for effective marketing communications – responsible for ensuring materials are customer-focused, brand-appropriate, and well crafted <:LI> Creative problem solver, innovative <:LI> Willingness to lead programs independently as well as within a team environment <:LI> Effective written and verbal communications, comfortable voicing recommendations and delivering presentations to others <:LI> Able to influence others when you are not in a position of authority <:LI> Able to manage multiple priorities concurrently, make decisions and take action to ensure quality delivery against commitments <:LI> Self-starter, comfortable taking initiative with minimal direction
The Value You Deliver <:LI> Partnering closely with TEM relationship management, strategic communications & sales teams to gain customer & industry insights and find opportunities/challenges which marketing can help address <:LI> Developing marketing strategies and programs to support new B2B client acquisition and development of existing sponsor relationships <:LI> Representing the business division on cross-market workplace retirement program planning to connect B2B strategies, articulating requirements and/or leading development of materials to support related needs specific to the business division. <:LI> Partnering with Analytics team on data to support recommendations our relationship management teams will share with their clients
<:LI> BA/BS minimum <:LI> 5+ years marketing experience, financial services and/or B2B experience preferred <:LI> Series 6 or 7 beneficial, not required