The Associate Manager, Lifestyle & Experiential Marketing, will support in the planning and development of sponsorship and partnership platforms for brands within the CBI Beer, Wine and Spirits portfolio. They will support the Director, Lifestyle & Experiential Marketing on the sell-in and negotiation of partnerships based on the strategic frameworks and lead the management and execution of our national platforms. The position will be relied upon to ensure cross-functional planning – including Brand, Field Marketing, Trade Marketing, PR, Media and other key stakeholders – is executed seamlessly. This will require a focus on long-term thinking and establishment of best-in-class programming, while managing the activation of our national programs and execution with our agency partners.
Responsibilities
Work closely with Brand teams and Director of L&E in the development and implementation of short and long-term marketing platform objectives and strategies for our existing Beer, Wine and Spirt brands along with new-to-world Innovation brands.
Acts as a thought leader building strategic brand partners, leveraging various touchpoints such as retail, activation, agency resources, brand assets, branded build-outs, assets, etc.
Lead the development of activation planning, organization, and execution of our national Lifestyle & Experiential activations (sports, music, talent, entertainment) to align with brand and program objectives.
Drives activation consistency, efficiencies and is the centralized support mechanism across CBI Lifestyle & Experiential programs and activations.
One stop resource for Corporate Sales and Marketing in regards to all relationships with professional sports leagues, celebrity and influencer talent, , and other strategic partners, large scale music and sports venues and major properties.
Lead on collaboration between Brand, Media, Retail, Field and other Marketing teams, identifying needs, opportunities and creating/formalizing processes to maximize sponsorship programming, ensuring local efforts are aligned with brand positioning.
Work with agencies to provide monitoring, recaps and evaluations of respective programming to ensure that objectives have been met and provide regular reports to Director and relevant cross-functional marketing teams.
Support Director in development of measurement, evaluation and valuation models across all current and potential partnerships – nationally, locally and across platform.
3+ years progressive experience in sponsorships, promotional marketing, brand marketing, retail marketing, or relevant agency experience, preferably in the beverage alcohol industry; understanding the three-tier system is a benefit.
Experience in multicultural marketing is a plus.
Bachelor’s degree in relevant field of study.
Experience working with budgets and ability to clearly communicate forecasts, updates and budget status reports.
Ability to take direction on brand strategy and positioning and translate that into executional elements.
Proven success working in a cross functional team environment and assisting in processes with results across multiple stakeholders.
Exceptional verbal and written communication/presentation skills with the ability to communicate across all levels of the organization.
Must be able to work independently, identify opportunities and recommend viable solutions to problems and issues.
Ability to communicate effectively across all mediums (written, oral, presentation) with a high proficiency with Microsoft Office.
Must possess a solutions-oriented approach that anticipates stakeholder needs and proactively addresses issues.
Works well in a fast-paced environment with shifting priorities and critical timelines.
Must have strong time management skills with the ability to manage multiple projects and prioritize workload. Must be detail- and results-oriented.
The ability and willingness to travel as needed.
Occasional need to work outside of normal business hours including nights, weekends, and holidays when necessary, as requested by Director.
Experience dealing with sponsorship talent is a plus but not required.
Preferred Qualifications
Masters in Sports Marketing or Business is a plus, but not mandatory.
Bilingual (English/Spanish) is a plus, but not mandatory.
