The Manager of Media and Sponsorships will manage a wide range of media and sponsorship initiatives. This person will be a direct point of contact for the Restaurant Marketing team and liaise with our network of agency and sponsorship partners. This will include analyzing data, building spreadsheets, developing presentations, completing media and sponsorship evaluations, coordination of reporting information, budget and invoice reconciliation as well as being involved in the planning process from strategy development to performance evaluations with collaboration from both internal teams and agency partners.
Restaurant Support
Responsible for managing incremental media requests, including new restaurant openings, with agency partners and internal teams from initial request to invoice reconciliation for assigned markets
Able to derive key insights and takeaways from media landscape analysis, sales trends and analysis, media performance recaps and post buys to be applied to future strategy and plan recommendations
Manage media strategy development and plan recommendations for assigned markets
Review, identify and analyze opportunities to support focus markets and restaurants
Evolve media and sponsorship processes and tools to support our high growth
Support Restaurant Marketing team with sponsorship negotiations
Explore, analyze and provide recap with evaluation on viable media and sponsorship opportunities for our brand, including at the national, regional and local level
Develop presentations and support materials for meetings and training
Performance Reporting and Budget Reconciliation
Manage monthly invoice and reconciliation process along with analysis of planned vs. purchased budgets for media buys and sponsorships in assigned markets
Work with agency partners to ensure timely execution of performance recaps and post buys
Work closely with finance team on evaluation and analysis of media buys and sponsorships
Bachelor’s Degree in Marketing, Advertising or related field required
Four + years of advertising agency or client-side media planning and sponsorship negotiation and evaluation experience preferred
Highly proficient in Microsoft Excel, PowerPoint and Word
Fundamental understanding of various media tools such as Nielsen research, ComScore, Simmons, Kantar
