This role would be responsible for crafting PR plans and strategies, drafting of documents ranging from media relations materials to briefing and messaging documents. The ideal candidate would come to the role with media relationships and be enthusiastic about creating deeper media ties on behalf of Peloton. They would be responsible for driving media awareness for their key programs across press verticals as well as for the larger Peloton brand within those categories of media. The ideal candidate would possess a personal passion for media with a strong understanding of industry trends and a substantial knowledge of the entertainment, content and sports landscapes. They would ideally have experience in music, television, film and/or sports, as well as have some knowledge of what it takes to successfully work with celebrity brands.
Reporting into the Senior Director of Consumer Communications, the candidate will work with a diverse pool of internal and external partners. The ideal candidate would thrive in an entrepreneurial, fast-paced environment where they are working across teams acting as strategic counsel for their function.
RESPONSIBILITIES
Lead all aspects of the execution of Peloton’s PR campaigns, programs and initiatives specific to entertainment, sports and partnerships
Craft communications and media relations strategies across Peloton’s entertainment, sports and partnerships programs
Draft vital documents including press releases, fact sheets, press pitches, talent and executive briefing books
Creatively concept and complete impactful press plans strategically launching high profile partner programs, both brands and personalities
Effectively collaborate with cross-functional teams
Act as a liaison between Peloton and the brand’s collaborators across entertainment, sports and partnerships
Consistently drive impactful media coverage and results across business focuses
Build and develop trusted media relationships on behalf of Peloton
Proactively share status updates with the Senior Director to ensure cohesive execution across other areas of the Consumer Communications function
Collaborate with global counterparts to find ways to partner across Peloton’s global press teams in the UK, Canada, Germany and Australia
Mentor junior team members to support their growth within the Global Communications team and larger company
Experience crafting communications strategies and programs
Proven relationships across books of media with a strong grasp of consumer driven music, TV, sports as well as entertainment industry trade media
Track record of securing brand-building press placements in key media outlets
Experience working with and promoting talent/brand executives around key initiatives
A passion for organization and project management, an ability to multi-task with grace
An entrepreneurial demeanor with the ability to participate in strategic conversations with internal and external partners
Excellent oral and written communication skills (writing samples required) with the expertise to craft documents swiftly but with attention to detail
A passion for storytelling and the drive to proactively craft mediagenic story angles
Naturally creative with the ability to to generate original ideas
An understanding of how to translate metrics internally
4+ years of PR experience, either agency or in-house
Entertainment and/or sports industry experience (brand, network, label or agency) category a plus
Bachelor's degree
