Prudential’s Marketing Organization is integral to the growth of the company, driving deep understanding of customers and delivering experiences that achieve exceptional business outcomes. Come be part of a diverse team of marketers who are passionate about putting customers at the center of everything we do and making their lives better by solving the financial challenges of a changing world.
Sponsorship Strategy:
Ability to build out sponsorship and activation strategy framework
Develop deep understanding of Prudential’s business and marketing needs to deliver confident recommendations that engage and inspire
Knowledge of social and branded content best practices, trends and understands ways to meaningfully incorporate into executions
Create a constant stream of insights and thought starters through thoughtful analysis of business/brand, category, consumer and cultural trends that highlights opportunities for Prudential and inform actionable experiential activations
Provide strategic multicultural guidance
Participate in, and contribute to, brainstorm discussions to identify tactics that effectively communicate with target audiences and support strategy
Collaborate with Sponsorship team on internal briefing development, research and reporting
Show initiative and add value throughout projects and across various marketing teams
Proven success in working on purpose-drive campaigns and sponsorship initiatives
Assist with the setup of sponsorship proposal intake technology to select new partners: creating questionnaires, developing criteria and reporting model
Participate in RFP creation and responses
Create data-driven point-of-view evaluations and overall recommendations on potential partnerships
Enterprise-wide Sponsorship Strategy Support:
Contribute to and support Prudential’s sponsorship strategy development across the enterprise
Forge strong working partnerships with key cross-functional stakeholders that can include internal Brand, Marketing, Creative, Inclusive Solutions, Corporate Communications and Analytics teams to complete cross-team projects successfully
Measurement / Performance:
Ability to conceptualize and execute analytical approaches to sponsorship measurement
Collaborate with Vice President and Director Corporate Sponsorship in creating an on-going performance model to assess the effectiveness and impact of current partnership
Develop and deliver insightful analysis around event and overall sponsorship performance to drive optimization and negotiation / renewal conversations
Create and present weekly, monthly and quarterly reports
A minimum of 5-7 years relevant marketing, agency or sponsorship strategy experience
A minimum 3-4 years working on multicultural brands or campaigns
Bachelor's degree in a related discipline or equivalent work experience
Proficient at communicating objectives, and guiding peers to successful resolutions
Strong attention to detail
Ability to handle several projects at a time, at various stages of progress
Experience with market research tools and data with skills to translate into insights and business narratives
Proven marketing success in creating new sponsorship platforms to support brand and business objectives
Strong communication skills, with the ability to articulate clearly and effectively with senior level stakeholders
Experience in developing creative sponsorship strategies and presentations including, but not limited to, an eye for design and understanding how to communicate visually
Be curious, with a thirst for understanding human behavior and the influences that shape consumer choice
Knowledge of social/digital media marketing is ideal
Ability to work in a virtual environment
Some travel will be required once travel restrictions are lifted and we return to in person events
Proactive self-starter with ownership mentality
Out-of-the-box thinking to grow brand awareness and affinity
