Airtime is looking for an innovative Community- Senior Manager -Gaming/eSports Partnerships to ignite enthusiasm, develop marketing initiatives, cultivate authentic communities, and bring Airtime’s brand messaging to life to promote a stronger presence in the gaming vertical related to: user acquisition, engagement and retention in our digital ecosystem. An experienced marketer that is well-versed in market trends to ensure data analysis, competitive insights to expand on our integration with the Twitch and Youtube gaming community.
Leverage innovative ways to build buzz for the Airtime platform -- a live social space where people build communities around shared interests through video, audio, and chat. Expand market reach globally. With a focus on gaming/ esports partnerships and integrations with Twitch and Youtube to expand and enhance branding, leveraging events through effective marketing, scaling presence to expand audience reach and building relationships with video game and esports-related communities.
A bit about the role:
Develop and drive our gaming and esports partner strategy to support the growth and success of communities on Airtime
Support new partners with Airtime community and product support
Generate leads, increase brand visibility through a variety of marketing programs
Become the primary point of contact and maintain relationships with key gaming partners
Create programmatic content and a variety of live experiences supporting esports/gaming
Work collaboratively with other verticals growing brand
Create, manage day-to-day activities and execute on social marketing strategies for current integrations and expand partnerships
Work collaboratively with internal teams and external user communities to build and engage with gaming audiences resulting in community growth
Become an internal and external advocate for our gaming communities by working with the online gaming / esports community to build awareness of and improve Airtime’s platform, technology and potential
Bachelor’s degree in business or related field
Self-directed and experience thriving in uncertainty -- no big egos
Industry-related experience -
Designing and scaling live and digital gaming/esports experiences
Increases brand visibility through a variety of marketing programs and events
Develops and articulates their strategy, tactics, rationale in a clear way.
Leadership: Leads teams/initiatives
Established relationships in the video game and esports industry with brands and content creators
Collaborates closely with analytics, audience development, and social media
Effective communicator/clear plans
Knowledge of online gaming communities and livestream platforms
