Develop and execute event & sponsorship marketing plans (webinars, virtual events, partnerships, trade shows, and other sponsorships) – within budget – to support growth goals for acquisition, brand amplification, pipeline expansion and revenue.
Research and evaluate industry events, marketing opportunities, and sponsorships based on Socio’s objectives and target ICPs to build our marketing and program calendars.
Help plan & host Socio “owned” events, including webinars and other virtual (and eventually, hybrid/in-person) events, using Socio’s platform.
Manage partner relationships with industry influencers and associations.
Manage account-based marketing activities, in partnership with sales, including: identifying target accounts, developing strategy, executing campaigns with the support of cross-functional teams.
