The Sr. Sponsorship Content Strategist will play a crucial role in defining and driving the content strategy for the global AWS Sponsorship’s marketing campaigns and digital experiences. You will develop, deploy, and manage innovative strategies, ensuring our message is consistent and engaging and that it connects content and user journeys directly to business growth objectives globally.
A successful candidate will be well versed in strategic communications, creating, producing, and implementing original content and stories across the AWS Sponsorship’s owned, shared, paid, and earned platforms. You will work within a cross-functional, high-velocity content engine as well as with teams across the global organization to support our marketing activities and growth goals.
This position will be tasked with developing a consistent and compelling storyline that strengthens our relationship with prospective customers and drives leads, brand awareness, and customer satisfaction globally.
Strong preference for this role to work in Sunnyvale, CA or Seattle, WA but open to work from any U.S. location with an Amazon Corporate Office. Relocation assistance within the U.S. is available.
Key job responsibilities
Own the global editorial content calendar. Create, plan, write and edit content calendar for a wide range of projects, such as prospectus, webinar, survey, websites, blogs, social media, emails, digital ads, videos, case studies, infographics, brochures, white paper, event collateral, and other marketing initiatives.
Work with regional teams and develop an effective global messaging strategy to target the specific market.
Manage prospect-focused webinars and post-event sponsorship surveys. Collaborate with sponsorship leads to ensure content resonates across target audience segments.
Define the content types and topics that maximize audience engagement. Research current trends and keywords and contribute to content idea generation.
Develop and execute a video strategy to highlight the value of AWS Sponsorship benefits and offerings.
Develop and execute a social media content strategy that grows impressions and engagement rate.
Manage creative asset needs and requests for the sponsorship team. Collaborate with the event creative team to bring creative storytelling to life.
Manage the content localization and improve the quality of translation. Establish a new process to streamline the localization for all assets.
Partner with the global Sponsorship leads, Event content program managers, Partner content program managers, and other cross-functional teams to identify and resource content needs across all sponsorship programs.
Track and manage content performance and engagement to measure impact and provide proposals to refine and optimize content strategy.
Continually raise the bar on the development of compelling, data-driven storytelling with a brand and customer focus.
8+ years’ experience in content marketing experience managing and executing content strategy, content structures, and content development that demonstrate audience engagement.
Bachelor's degree in Business, Marketing, English, or related field.
PREFERRED QUALIFICATIONS
Proven ability to develop and manage content programs through the entire project lifecycle, including strategy, planning, execution, reporting, and maintenance. Example content programs include content audits and migrations, content strategies, optimized web content development, and integrated content marketing programs that may include email marketing, social marketing, influencer marketing, etc. across multiple channels and platforms.
Experience working with internal stakeholders to develop content program plans, creative briefs, and professional communications.
Proven success managing and delivering content programs with a data-driven approach, and overall experience applying those capabilities within different web environments, such as content management systems, marketing automation systems, and social media apps.
Experience setting and communicating priorities to project teams, while managing multiple, often fast-paced projects simultaneously.
Strong team player with the ability to successfully collaborate with geographically distributed teams.
The professionalism, confidence and attention to detail necessary to earn the respect of client executives, peers and project team members.
