The NA Partnership Marketing Team at Ralph Lauren is looking for a motivated and enthusiastic Sports Marketing Associate to support the development and execution of our marketing activations for the Team USA and Olympics Sponsorship.
The Associate will work in a cross functional role with PR, the advertising agency, merchandising, sales, creative, digital and social teams as well as external partners. Collaborating with the marketing partnership team, this position will execute Team USA sponsorship strategies annually across the NA channels and region. Candidates should possess strong communication skills, the ability to manage multiple projects simultaneously, identifying potential problems and offering solutions.
This position reports into the Senior Director of Marketing Partnerships.
Essential Duties & Responsibilities
Support Partnership Marketing Team seamless execution of all Team USA/ Olympics Sponsorship Marketing campaigns, including:
Tracking of In-store Collateral, Seasonal Assets & Asset Creation
Tool Kits
Digital Marketing and PDP Assets
Digital Lookbooks for Team USA Athletes
Act as a key contact with internal and external teams in the development, execution, and communication of marketing materials to support regional marketing events:
Clearly write and manage creative briefs
Manage timelines, projects & recaps
Collaborate with key regional marketing partners on weekly meetings
Manage the development and execution of Team USA Team Processing including:
Serve as the liaison from the external partner to internal teams
Manage athlete product from merchandising to execution at Team Processing
Manage the creative build process internally through execution
Manage process of sending samples, tracking, and organizing for press, USOPP and athlete needs including:
Assisting Partnership Marketing Team with sample allocation
Manage distribution and sending out samples to athletes
Manage tracking and sending out samples to Assist in tour player outfitting and fulfillment
Bachelor’s degree from 4-year accredited college or university
1-2 years marketing/sports industry experience
Ability and drive to identify and develop relationships with key internal and external partners
A creative thinker who is also highly organized, detail oriented and focused
Strong analytical, project management and communication skills