This person will direct and oversee Marketing for select initiatives and brands in Golf & Tennis. This role will design, implement and monitor effective marketing strategies that align with Perry Ellis International business goals.
KEY RESPONSIBILITIES :
Direct the strategic creation, development, communications and implementation of assigned Golf & Tennis brands within the marketing budget
Plan and recommend marketing strategies to achieve maximum market penetration with retail partners
Collaborate with Sales/Design/Graphics, as well as external resources to create an integrated marketing strategy for the brands
Participate in the development and implementation of collateral and marketing materials
Lead and manage the marketing department on: Retail Marketing, Public Relations and Event Marketing
Provide a consistent, fair and situational management style in order to maintain a cohesive department
Develop a marketing plan and budget for the brands
Develop consistent messaging to various constituents, including press, prospects and existing customers
Provide competitive/market research and analysis of market trends and opportunities for presentations.
Orchestrate the marketing launch process and manage every component including PR, advertising from implementation to execution
Develop, drive, and execute comprehensive marketing programs, including visual directives, sales tools, collateral, newsletter input, advertising, invitations, trade shows, seminars, conferences, and websites for communicating consistent messages externally
Develop all marketing department standards, policies and procedures
Coordinate and partner with the marketing department in the UK on global brand strategies.
SUPERVISORY RESPONSIBILITIES
May recruits, interviews, hires, motivates and evaluates direct reports. Builds, leads, develops, and mentors the marketing team in its growth and development in both creative and managerial roles.
Demonstrated experience designing and implementing successful global marketing campaigns
Strong leadership and communication skills
Strong analytical and project management skills
Strategic mindset, with ability to make difficult decisions
Creative and innovative
Customer-centric with ability to identify and meet customer needs
Proficient with Google Drive/Applications or related software.
Excellent verbal and written communication skills.
Excellent interpersonal and customer service skills.
Excellent organizational skills and attention to detail.
Ability to prioritize tasks and to delegate them when appropriate.
Ability to function well in a high-paced and at times stressful environment.
MINIMUM REQUIREMENTS
Bachelor’s Degree in Marketing, Advertising, Communications or related field; MA/MBA preferred
10+ years of proven work experience as a Marketing Manager or similar role
Demonstrated experience in sports marketing background a must
Be a sports enthusiast
