We are looking for a passionate marketing and events professional to oversee the strategy and execution of TIBCO's global sporting sponsorships. Ranging from a brand defining technology sponsorship with the leading Formula One team, to a 16-year sponsorship of a women’s world tour cycling team, and management of a handful of premier bay area sports tickets, such as suites and court-side seats. This is a high-visibility role, enabling you to collaborate with all levels and groups across the organization, while also being hands-on in bringing every related event or campaign to life.
This individual will have a combination of events management experience and marketing expertise, ideally focused in sponsorships, sports, or c-level events. Key to this role is the ability to develop critical path and cross-functional timelines, detailed project plans, and thoughtfully planned workstreams; act as the single source of truth for all stakeholders throughout the lifecycle of each project. Projects range from events with well-known athletes and c-level customers, white glove race-side activations, partnering with product marketing and product management teams to build technical case studies, or building opportunities for employees to get involved and tuned in about the company’s sponsorships.
What You'll Do
Drive communication plans to ensure flawless implementation of event operations with teammates, partners, and stakeholders.
Develop and foster stakeholder trust by initiating and nurturing strong cross-functional partnerships.
Manage the operational strategy including project plans, experience design and execution, budget management, registration, and all other logistics – whether in the virtual world, or IRL when appropriate.
Develop and own relationships with internal stakeholders, partners, agencies and vendors to ensure best-in-class work is consistently delivered.
Demonstrate measurable business impact based on the goals outlined for each sponsorship.
Work closely with the sales and field teams to drive customer involvement and engage prospects in these key marketing initiatives.
Experience orchestrating and executing successful events attended by C-level executives in technology
Experience managing sponsorships in the sports and athletic industries
Excellent project management skills – able to outline thoughtful project plans and timelines to key constituents and drive to successful delivery against goals
Extremely high attention to detail
Excellent communications skills, including writing skills, oral presentation, and PowerPoint
Strong executive presence and ability to build collaborative, trusted relationships. Able to work effectively to work with both internal and external stakeholders
Passion for and an understanding of sports landscapes and how they evolve
Experience managing large budgets
