The Guaranteed Rate Sports Marketing team is looking for a passionate, dynamic marketer who thrives in a fast-paced, results-driven environment to drive Guaranteed Rate’s sports marketing platforms. This role is responsible assisting the VP, Sports Marketing & Partnerships in developing and executing our approach to leveraging our team, league, athlete and media partnerships in each sport for maximum impact on Guaranteed Rate’s brand and business objectives. This role on the Sports Marketing team will work closely with the Guaranteed brand team and across various cross functional groups including our PR, Media, Social Media Marketing, Events, Creative, Sales and external agencies and partners.
Key accountabilities for this Marketing Manager Include:
Build relationships across the sports landscape (teams, leagues, media partners, etc.) and leverage on behalf of Guaranteed Rate’s objectives
Manage all partnerships and assets for maximum brand/business impact against objectives
Champion sports ideas and initiatives with brand and cross functional partners
Collaborate with cross functional teams to develop, plan, facilitate and advise on Guaranteed Rate’s sports programming and creative deliverables including national TV/radio, in-venue, social, and digital
Continual immersion in and monitoring of the sports marketing landscape to identify new opportunities to engage fans, employees, and partners
Lead planning, developing and executing of Guaranteed Rate’s core sports marketing agendas including creative development, marquee event activation and venue integration
Facilitate partner and agency status meetings
Experience: A minimum of 3 years prior experience (if Undergrad degree only) in marketing and strategy. Bachelor’s degree required. Experience in sports marketing preferred
Creative Thinker: Seeks out, generates, and embraces creative ideas, concepts, and approaches that deliver better results. Considers issues from multiple and differing perspectives, and creates novel recommendations informed by data, events, and trends to advance the business strategy.
Fan/Consumer Empathy: Deep understanding of and interest in fan/consumer behavior. Ability to identify trends and insights that lead to impactful communications. Sees unique connections in data, events, and trends to anticipate business opportunities and brings them forward.
Strong Communicator: Effectively communicates needs, priorities in and outside the organization.
Category Interest: Desire to become functional expert in sports marketing
Collaborative Spirit: Ability to partner with various groups, creatively problem solve and drive outstanding results
Drive for Results: Displaying a sense of urgency, bias for action, and strong attention to detail.
Adept Prioritization: Focuses the team on what needs to get done and aligns the team to achieve the shared vision.
Company Purpose: Translates the company’s broader vision to the brands and projects he/she is driving.
