We are looking for a full-time Sponsorship Marketing Specialist for our headquarters in the Greater Kansas City area. In this role, you will be responsible for identifying, developing and implementing strategic sponsorship and promotional programs that give exposure to Garmin products and build awareness and value in the Garmin brand. Other essential functions include:
Work closely with marketing leaders to understand sales and marketing objectives in order to identify and pursue sponsorship, promotional, and event opportunities relative to each of Garmin’s markets
Manage the day-to-day responsibilities related to Garmin’s sponsorships, promotions and events
Work with company spokespersons and other personalities who support Garmin brand initiatives
Evaluate all unsolicited in-coming marketing sponsorship opportunities and act on those that are deemed relevant to Garmin’s marketing objectives
Attend and represent Garmin’s interest at sanctioned sponsor events
Evaluate and secure product placement opportunities through movies, television and other mass media/promotional outlets
Establish ROI goals for various activation components and track performance against objectives
Evaluate qualitatively and quantitatively each event/program and continuously improve measures of success
Qualified candidates possess a Bachelor’s Degree in business, marketing, advertising, communication, journalism or another related field from a four year college or university. Other requirements include:
Must possess a minimum of 3 years marketing activation and/or promotions execution experience
Must be detail-oriented and have the ability to work proactively and effectively with minimal supervision
Ability to prioritize and multi-task in a flexible, fast paced and challenging environment
Demonstrated strong and effective verbal, written, and interpersonal communication skills
Willing to travel
Demonstrated proficiency using Microsoft Office tools including Word, Excel, and PowerPoint
