This position will be an integral part of the e-Commerce sales team responsible for developing and managing the Lenovo.com Brand Sponsorships program to achieve defined business objectives. This position will oversee the on-site monetization growth strategy for the Brand Sponsorships program. This entails end-to-end management including but not limited to developing new advertising opportunities for our partners, outlining and developing rate cards, performance reporting and analysis, prospecting for advertising partners, negotiating sponsorship/advertising agreements, evaluating the program, and making proper decisions to attain sales goals.
This position requires the ability to manage multiple, detailed tasks with urgency and accuracy. The person should have the ability to prioritize work, adjust to what is important at the moment and work well with cross-functional teams to deliver industry-leading results.
Job responsibilities
Work in a fast-paced team environment and meet performance targets
Focus on scaling the program by expanding sponsorship opportunities on Lenovo.com and strategically nurturing high-quality sponsorship/advertising partnerships
Work with cross functional teams across Lenovo to identify new opportunities and continuously improve our sponsorship offerings
Manage inbound sponsorships request and outline proposals for sponsorship partners
Develop quarterly media plans with sponsorship/advertising partners
Manage rate card pricing strategy to align with industry standards and drive ROI
Oversee invoicing process, create proposals, and negotiate packages/deal structure
Understand partners needs and objectives to then determine best media mix for specific campaigns
Monitor, evaluate and optimize campaign performance to meet business objectives
Manage reporting, analysis and the present program results
Manage pre-sale ad inventory available for sponsorship opportunities
Technology marketing and sales
Bachelor's Degree + 6-8 years of professional experience
Self-Starter, works effectively with minimal direction needed
Prior experience with digital advertising sales, website monetization programs, or online marketing is a plus
Ability to communicate Lenovo strategy clearly and professionally to partners to support marketing initiatives
Positive attitude and able to work in a collaborative and energetic team environment
Ability to work on several projects simultaneously with demonstrated ability to prioritize tasks independently
Goal tracking and attainment
Partner Relationship building
Project management experience a plus
Strong MS Excel especially working with large data sets and pivot tables
MS PowerPoint and presentation/public speaking skills
Preferred Qualifications:
eCommerce background
Experience with negotiation
