At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Corporate Sponsorship Senior Lead within PNC's Corporate Sponsorship Team organization, you will be based in Houston TX, Denver CO, Dallas TX, San Antonio TX, or Phoenix, AZ.
This is a hybrid position which provides flexibility to work both in the office and remotely and is based in Houston, TX, Dallas TX, San Antonio TX, Denver CO, Austin TX, or Phoenix AZ. Certain job responsibilities may require time in the office on a regular basis.
Serve as a sponsorship consultant to local markets across PNC’s footprint
Evaluate proposals and perform contract negotiation
Act as a liaison with external organizations
Assist with establishing the strategic direction for local market sponsorships and provide support for activation and communications
Identifies issues and opportunities, serves as trusted advisor to organization on all aspects of sponsorship activation, and engages other parts of the organization to ensure strategic alignment, clarity, and accuracy of brand positioning and communications
Collaborate with critical function areas including Corporate Marketing & Corporate Communications
Assist with the development of strategic marketing, media & communications plans to support sponsorship investments
Possess a keen understanding of social media, virtual networks and online communities and how to effectively leverage in support of sponsorships
Demonstrate solid business writing capabilities
Develop collaborative relationships with Lines of Business leadership
Assess sponsorship performance and evaluate success as appropriate
Leads cross-functional project teams, coaches, influences results
Consults and advises on sponsorship strategies based on data-driven insights
Establishes the strategic direction and oversees initiatives and materials.
Develops communication strategies; plans, researches, and develops content for complex communications initiatives.
Identifies issues and opportunities, serves as trusted advisor to organization on all aspects of communication, and engages other parts of the organization to ensure strategic alignment, clarity, and accuracy of message.
Coordinates final review and approval before internal or external communications are released.
Leads project teams, coaches, influences outcomes, and evaluates success as appropriate.
Consults and advises on communications strategies based on data-driven insights.
PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:
Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
Copywriting and Editing – Knowledge of a variety of formats, styles, and techniques for publishing materials; ability to develop and review these materials to promote business related activities.
Decision Making and Critical Thinking – Understanding of the issues related to the decision-making process; ability to analyze situations fully and accurately, and reach productive decisions.
Effective Communications – Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Influencing – Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.
Media Channel Management – Knowledge of different media channels (e.g. TV, radio, press, etc.); ability to evaluate and select the most preferable media outlets to ensure information is effectively delivered to target audiences.
Organizational Communications – Knowledge of and ability to utilize the means, tools, techniques and media to communicate information about the organization internally and externally.
Planning: Tactical, Strategic – Ability to contribute to operational (short term), tactical (1-2 years) and strategic (3-5 years) planning in support of the overall business plan.
Work Experience
Roles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry relevant experience is typically 8+ years. Specific certifications are often required. In lieu of a degree, a comparable combination of education and experience (including military service) may be considered.
Education
Bachelors
