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Senior Marketing Partnerships Manager, Sports and Entertainment

Google

San Francisco, CA

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Job Description

Posted On: June 15, 2022


Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.


In this role, you will be responsible for building internal collaboration across Google’s many diverse and innovative product areas and externally with our sports marketing partners, including the NBA, MLB, F1, Women’s Sports, etc. You will deliver cross-organization architecture for how we should operationalize a more centralized approach to sports and entertainment marketing. Working closely with the Strategy Lead, you will develop product area-specific programs and evaluate and secure marketing partnerships. You will unify and drive synergies among cross-organizational sports stakeholders, contributing thought leadership and discerning avenues to progress our sports and entertainment marketing strategies. You will be an expert on Google’s role in the wider sports landscape today and have passion for shaping where we go next.


Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.


Responsibilities

  • Conceive and execute breakthrough partnership architectures and ideas that will elevate the Google brand and individual Google products.
  • Collaborate with leadership across various business areas, Business Development, Sales and Product teams, as well as global, regional, and local marketing teams in order to ensure Google’s success.
  • Lead a operationalize centralized approach to Sports and Entertainment across Google.
  • Provide leadership and advocacy of our partnership strategy to influence and enable high-performing entertainment partnership marketing and business opportunities.
  • Identify opportunities to knowledge-share around best practices, capture efficiencies, and scale initiatives.


    Required Skills

  • Bachelor's degree or equivalent practical experience
  • 8 years of experience in sports marketing with a focus on goal strategy and executions
  • Experience in the sports industry connections


    Preferred qualifications:

  • Experience working cross-functionally with product teams to launch partner integrations and/or go-to-market strategies
  • Knowledge of Google products
  • Ability to manage ambiguity, solve complex problems, and scale effectively across a large and highly distributed organization
  • Ability to understand others to enable close working relationships with key leaders internally and externally
  • Excellent communication and collaboration skills