Be a part of a fast-growing business at the FanDuel Group by helping to drive significant revenue through relationship development and growth, compelling multi-platform campaign creation and detailed execution. The Sponsorship & Advertising Sales team is a revenue-driving partnerships group within FanDuel.
This role will work with other Directors and the VP to lead on revenue driving initiatives; while leading a sales team working on all sales elements from pre-sales ideation to post-sales execution; and everything in between including creative design, development of new ad products, testing and implementation. Reporting to the VP of Sponsorship & Ad Sales, this role will be integral in leveraging FanDuel's portfolio to increase sales and to continue to develop and grow the team’s foundation to ensure the team and company continues its rapid growth. The Director of Sponsorship & Ad Sales will be accountable for achieving west coast and individual sales goals, managing their sales team, and driving a cohesive sales strategy that is aligned with the broader business goals.
You’ll have the opportunity to enhance strategic thinking and planning skillsets, working with high level decision makers across the business.
THE GAME PLAN:
Everyone on our team has a part to play
Lead, manage and mentor West Coast sales team
Sell advertising and integrated sponsorships across the entire FanDuel Group portfolio (Sportsbook, Fantasy, Casino, Racing & more) to national and regional brands and advertisers
Achieve or exceed revenue goals, and non-revenue based MBO's, where applicable
Maintain existing and develop new strategic relationships with large advertisers and agencies across a multitude of categories
Maintain and grow current knowledge of advertising industry landscape, market trends, and category/advertiser activity, particularly within the sports industry, and adjust strategy and tactics as needed
Utilize connections, network, and contacts to increase partnerships and sponsorships while also being comfortable rolling up sleeves to actively sell in market
Responsible for helping develop best-in-class sales materials for client meetings
Foster deep relationships with senior level executives and work with other key internal stakeholders to ensure resources and ad products are focused to maximize advertising opportunities and delivery
Help VP lead a functional area and strategy around sales/sponsorships that is achievable as part of the broader business strategy
BA/BS degree or equivalent experience
10+ years of experience in advertising and sponsorship sales with proven record of success; digital or sports background a plus
Deep knowledge of the advertising industry (ideally sponsorship, branded content, linear and digital) with a strong professional network of advertising professionals and agency executives
Superior communication and presentation skills and professional demeanor
Passion for developing high-growth strategies and tactical plans and seeing them through to successful execution
Collaborative and innovative leadership skills and the ability to develop, lead and manage talent across a successful, nimble sales team
Knowledge or interest in sports betting, fantasy sports, and overall sports industry important
Experience working in a fast paced, matrixed organization is a plus
Personable and approachable; no ego
Puts the company's best interest ahead of personal agenda; a true team player who is passionate about the brand and the direction of the business
Operates with honesty and sound judgement and is self-aware
Roll-up-your-sleeves attitude and approach
