RBC Capital Markets (RBCCM) is looking for an Analyst of Sponsorship Marketing and Internal Engagement. This candidate will support all paid partnerships and sponsorships on behalf of RBCCM U.S., inclusive of Marketing-led brand sponsorships and large-scale, multi-dimensional industry sponsorships owned by front-office teams. In addition to the management of the sponsorship partnership, the candidate will also be responsible for the execution of all internal employee engagement programs and marketing communications.
This position lies within the U.S. Brand Marketing department and as such contributes to the advancement of RBCCM’s capabilities in developing client relationships, enhancing client knowledge and elevating the RBCCM brand.
Sponsorship Marketing: Support the strategy, execution and management of all paid sponsorship partnerships on behalf of RBCCM U.S., including but not limited to the following job requirements:
Support the development of the US sponsorship marketing strategy that helps grow the RBCCM Brand in the U.S. and positions the firm as a leader with target audiences
Support existing sponsorships, ensuring ongoing success of partner relationships.
Support the identification and acquisition of potential new sponsor partners that align with strategy and achieve both brand and business objectives
Aid in the negotiation of sponsorship benefits to ensure financial investments are aligned with values received
Assist with the contract negotiation process, working closely with RBC legal team, to ensure that RBCCM Brand and Business is safeguarded and that all proper RBC contract and procurement protocols are met.
Aid with the execution of all necessary elements of sponsorship program, including:
Management of robust project plans
Execution and Management of all timelines and required deliverables for sponsorship program, including logo placements, client invitation process, ad placements, RBC speaker engagements, onsite branding elements, etc.
Assist with external creative agency engagement to achieve desired outcomes of any thought leadership programs or sponsorship activations associated with sponsorship
Support of all internal communications about sponsorship progress to appropriate internal stakeholders
Aid in the strategy development for any pre- or onsite sponsorship activations, including but not limited to:
Distribution of intellectual property
Bespoke RBC event strategy:
Speaker Recommendations and Management
Invitation Process and Client Targeting
Collateral distribution
Event creation and management
Management of any onsite booths or in-person activations
Aid in the development and execution of post-sponsorship strategy including:
Attendee communications and follow-ups
Rectifying any contract gaps with sponsorship partner
Analysis of sponsorship success metrics and KPIs, and communication to internal stakeholders
Provide assistance with all promotions of sponsorship including press releases, organic social posts, and paid promotions.
Provide assistance with ongoing analysis and recommendations on incoming sponsorship proposal requests from front office as needed
Support the management of sponsorship budgets including the handling of timely payments of sponsorship invoices as well as management of any supplemental budgets to support sponsorship activations
Provide assistance with ongoing analysis of existing sponsorship relationships, including recommendations to terminate partnerships as appropriate
Work with Head of US Foundation to properly manage any relevant charitable components of sponsorship program.
