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SR. ASSOCIATE, MEDIA PARTNERSHIPS

DraftKings

Boston, MA

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Job Description

Posted On: July 25, 2022


As the Direct Partnerships Growth Marketing Senior Associate for DraftKings you will focus on Digital media campaigns across all of DraftKings’ active verticals (Daily Fantasy Sports, Sportsbook, Casino, and Marketplace). This is a growth marketing role where you will be responsible for executing digital marketing campaigns from inception through post-campaign analysis. You will be reporting to the Direct Partnerships team lead and working very closely with the Creative team, Project Managers, Analytics, Consumer Product Marketing team and the Strategic Partnerships team, among others.


What you’ll do as a Senior Associate for the Direct Partnerships Channel:

  • Develop and execute marketing campaigns and promotions for the Direct Partnerships channel spanning all stages of the customer journey.
  • Assist in development of channel messaging strategy for all major campaigns and relationships
  • Lead ad trafficking process and delivery to flawlessly execute campaigns with precision
  • Monitor and report on performance of campaigns to goals on a frequent basis, providing insights to fuel future digital marketing campaigns.
  • Partner with the Creative and Project Management team to deliver best in class creative work.
  • Manage relationships with internal and external parties to accomplish team goals and KPIs


    Required Skills

  • At least 2 years of experience required
  • Experience in marketing, digital advertising, or project management is required.
  • Knowledge of the digital advertising landscape and Google Campaign Manager is preferred.
  • Able to translate data into actionable insights based on business needs
  • Highly organized and able to manage multiple projects and deadlines simultaneously.
  • Highly collaborative, able to interface with multiple team members across disciplines
  • Experience working in a fast-paced environment with changing priorities.
  • Proficiency in Microsoft Excel and Powerpoint
  • Exceptional communication skills, both written and oral.
  • Experience in sports marketing, sports media, fantasy sports, or sports betting is a plus.