The Manager of Sponsorships will be responsible for initiating sponsorships and experiential marketing programs in a fast paced, frequently changing entrepreneurial environment, bringing Bergdorf Goodman to life through fully integrated sponsorships and non-endemic partnerships. This position reports to the Director of Brand Marketing and works closely with the marketing, public relations, stores, visual and social media team members. The position is a highly cross-functional role and is responsible for achieving a coop marketing goal bringing in sponsorship revenue on a seasonal basis. A successful candidate will have excellent communication skills, is skilled in budget management, strong at ideating new marketing concepts and experience negotiating deals with external partners.
Responsibilities & Duties
Ability to develop commercial and strategic relationships with likeminded brands in accordance with BG’s strategic goals and strategies
Ability to negotiate cohesive 360 partnership programs with clear strategies and executional tactics
Project management of partnership integration, including fulfillment reports, budgets and recaps
Execution of partnerships including coordination of general production / logistics and partnership fulfillment
Measure, and report the results of various projects with partners, including co-created and/or co-branded content promotions and / or event partnerships
Manage communication with clients to ensure materials and information are provided in a timely, professional manner
Research, source and qualify partnerships and negotiate partnership parameters i.e. sponsorship fees, brand integration, added value, etc.
A Bachelor’s degree in Marketing or Communications preferred
Minimum five years’ experience in events, sponsorship or partnership marketing required
Direct marketing, social media and retail experience a plus
Advanced knowledge of Microsoft Office applications including Excel, Access, and PowerPoint
Excellent presentation skills
Strong analytical, communication, and project management skills
Organized; ability to multi-task and perform projects under a tight deadline
Flexible team player with a high level of energy and commitment
