Assistant Director of Sponsorship and Grassroot Activations

Caesars Entertainment


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Job Description

Posted On: August 15, 2022

The role of Associate Director, Sponsorship, Event and Grassroot Activations is responsible for helping the Field Marketing organization in driving marketing plans that address regional business objectives/challenges, identifying opportunities with partners, executing regional offers and implementing brand programming by working closely with VP of Sponsorship, Director of Field Marketing, Associate Directors of Sports Partners, local Field Marketing Managers, and internal cross functional teams.

What You Will Be Doing:

  • Strategically ideate and direct events in local markets that ladder back to national strategy around tentpole events in sports calendar, aligning all available assets internally and with all partners
  • Have a deep understanding of all the tentpole moments in sports for Caesars to activate around
  • Be the brand advocate by helping increase brand awareness and acquisition across all markets and ensuring brand integrity across all corporate activations
  • Agency management: locally and nationally and ensuring that industry trends are top of mind.
  • Understand the competitive analysis and landscape across each market and nationally and create a cadence of wrap ups to be shared across departments
  • Development and driving a consistent event and agency playbook throughout the organization
  • Plan and execute event logistics and provide onsite quality event management including host and attendee management, budget management, venue contract negotiation, and adherence to internal guidelines
  • Coordinate across cross functional teams and external stakeholders to deliver outstanding events on brand
  • Liaise with local and national team to create annual event roadmap and plan budget
  • Identify opportunities to scale acquisition at the local market level by being in touch with the pulse of the competition, local insights and FTD targets for all markets under management
  • Creating pre and post event briefs, including key metrics and results in a timely manner
  • Develop and execute white glove differentiated client experiences for various audience segmentations
  • Ensure strategy for event execution across all business units such as brick and mortar sportsbook, iCasino, VIP, Sports Partners, and acquisition events.
  • Managing and tracking the events budget, including vendor approval, working with finance to process invoices and tracking expenses
  • Maintain inventory of all promotional materials, customer giveaways, and agency uniforms
  • Manage street teams education and calendar; internal street teams and external agency street teams

    Required Skills

  • Passion for building brands people love
  • Knowledge of sports betting and passionate about sports
  • 6-8 years of marketing experience, preferably on a fast-paced marketing team, in the field, events/experiential marketing or in a brand strategy role
  • Curious, creative, strategic, and analytical — An excellent communicator with outstanding listening, analytical, and problem-solving skills
  • Experience working closely and developing integrated plans with sales/digital/marketing counterparts
  • Project management experience required
  • Strategic marketing plan development and execution with demonstrable results and return on investment (going beyond creative ideas to revenue-driving programming)
  • Experience operating in a fast-paced environment
  • Bachelor’s Degree from an accredited 4-year institution required

    Computer Skills Needed to Perform this Job

  • Superior Microsoft Office (PowerPoint, Excel, Word) skills, required

    Additional Comments and Requirements

  • Strong leadership, project management and organizational skills, with an ability to multi-task
  • Strong analytical skills and business acumen. Proven ability to apply that knowledge to develop and execute marketing programs that drive revenue and ROI
  • Superior presentation and written communication skills
  • Strong relationship building skills
  • Ability to travel as required
  • Demonstrate a commitment to our core values
  • Valid Driver's License
  • The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary