The ViacomCBS Digital Partnership Marketing team is seeking a Manager for Paramount+. This newly developed role requires someone who has excellent interpersonal skills, attention to detail. They are able to effectively project manage. You will have the opportunity to shape team marketing by influencing and making a significant impact on distribution partners’ processes and tools in collaboration with both internal and external teams.
The job will report to the Senior Manager of Partnership Marketing, as well as directly work with external key partners to grow and engage the Paramount+ audience. You will help drive the evolution of these distribution partners through feedback and close collaboration with cross-functional teams ranging from Marketing, Product, Business Development, Business Intelligence to Partnership Operations and Distribution.
The ideal candidate is an innovative problem solver who can go beyond traditional processes. They will prioritize organization, attention to details, and feels comfortable working with internal and external partners.
Responsibilities:
Build and cultivate valued relationships with assigned partner accounts, serving as the main point of contact between internal and external partners, as it pertains to partnership opportunities.
Assist with planning and execution of partner campaigns and programs that drive incremental discovery, signup, engagement and retention.
Evangelize partnership programs and opportunities internally to all key partners at Paramount+.
Communicate marketing priorities to external partners, track upcoming show launches, identify streaming trends to pitch, and merchandise top performing content for individual partners.
Own editorial pitches for organic placements and partners end-to-end - pitch content, develop creative, traffic assets, capture live campaigns and share results with internal and external partners.
Facilitate asset gathering (style guides, digital assets, reference material, etc.) from internal creative team and ensure organized delivery to partner teams, in a timely manner.
Drive new ideas and processes to improve quality, efficiency, and performance of Paramount+ subscribers. Work closely with Streaming Strategy/Business Development, and Product teams to understand full 360 of each platform.
Engage with internal Strategy and Business Development teams to find opportunities, define success metrics, and help develop scalable merchandising tests and pilots.
Align with Product, Partnership Operations and Video teams to identify user flows, flag marketing concerns and troubleshoot solutions and fixes as needed
Deliver analysis on campaigns performance and return on investment using findings to inform the development of future strategies
Key Projects:
Build and own the programs and activities with partners that promote joint solutions and grow market share through these relationships
Seek opportunities to streamline workflow and drive automation to improve efficiency as well as create self-service tools
Develop playbook and practices for each individual platform
Establish tracker of procured organic placements across partners and track results/success Key Performance Indicators
Drive forward organic and merchandising strategy through collaboration with Product, Distribution, Operations and Business Insights teams to test, optimize and determine effectiveness of campaigns
3+ years of experience required, preferably at a media company, or OTT streaming platform in marketing and/or a partner-facing role.
Experience using data and metrics to measure impact and determine improvements, understanding of digital marketing Key Performance Indicators.
Knowledge of OTT and streaming marketplace.
Additional Qualifications:
You might also have -
An analytical mind, natural curiosity, passion for the media entertainment and streaming industry.
Knowledge and/or previous experience with digital merchandising, editorial and marketing across app, mobile, desktop and connected devices.
Strong project management and interpersonal skills, with the ability to coordinate and prioritize overlapping projects with tight deadlines from conception to completion.
Hands-on end-to-end execution; able to work under pressure, recognize problems, and find solutions.
Communicates professionally, clearly, and effectively - in person, over email/chat - across all functions and levels of the organization.
Positive outlook and desire to work in a data-driven environment with a dedicated team!
Curious creative mind, and a strong eye for visual design!
Experience working with partners, digital operations, editorial and merchandising teams.
Familiarity with JIRA, Asana, AirTable and/or any other similar project management software.
