The Athlete Marketing Coordinator will be responsible for assisting the Director of Marketing in all athlete-related activity within the Sports Marketing Department.
ESSENTIAL JOB RESPONSIBILITIES-
In collaboration with the Director of Marketing, create a marketing, communication, and performance plan for each managed athlete.
Ensure understanding of key product offerings is communicated to each managed athlete.
Work with Strategic Partnerships team and Director of Marketing on athlete agreements and contracts – including performance expectations and goals, retainer, bonus, branding rights, availability, schedule, and usage rights.
Responsible for owning, executing, and building on existing ambassador programs across Run, Golf and Pickleball.
Conceptualize and execute innovative and “game-changing” athlete projects and initiatives that bring the athlete and brand personality to life.
Leverage wholesale account partners to promote events, programs, and athletes.
Working closely with Sports Marketing Team, build quarterly social media calendars for professional athletes surrounding key product launches and events.
Update and manage all key Sports Marketing documents/assets on a regular basis
Athlete Tournament/Race Schedules
Athlete/Ambassador Footwear Shipment Tracking
Athlete Appearance Schedules
Manage the forecasting of promotional footwear and apparel on a quarterly basis.
Monitor inventory levels and depletion of inventory.
Liaising with other internal departments, such as Product, Retail, Visual Merchandising, Graphics, Advertising, and PR.
Develop and maintain best in class relationships for Skechers with key Sports Marketing athletes and partners.
Research potential running, golf and pickleball athletes/ambassadors that align with the Skechers goals and initiatives.
Ensure these athletes are on the executive team’s radar and poised to be on the roster
Collaborate and work in a team environment with other sports and marketing team members
Job functions, responsibilities, and/or systems are subject to change at the discretion of management with or without prior notification.
ADDITIONAL RESPONSIBILITIES-
Perform additional responsibilities, as required by management.
SUPERVISORY RESPONSIBILITIES-
No.
Exceptional interpersonal, verbal, and written communication skills.
The right candidate has experience in sports marketing and/or athlete management with relevant marketing/athletics backgrounds
Excellent organization and time management skills with the ability to prioritize/coordinate multiple projects simultaneously in a fast-paced, high pressure, ever-changing environment. Ability to adapt to a variety of situations.
Strong attention to detail and deadlines; great follow up skills.
Understands social media platforms such as Instagram, Twitter, Snapchat, Facebook, and TikTok.
Professional image and behavior. Strong team player. Ability to establish and maintain a positive work environment and work with a wide range of people (personalities, cultures).
Able to stand for long periods of time, bend, kneel, use step stool/ladder to reach overhead objects; light lifting/carrying; answer incoming calls.
Able to work nights, weekends, and holidays when necessary; light travel required.
EDUCATION AND EXPERIENCE-
1-3 years of marketing experience for brands, athletes, teams, influencers or media
Excellent knowledge and application of Microsoft Office (Excel, Outlook, PowerPoint, Word, etc) with the ability to learn additional/proprietary software/programs.
Proficient with Adobe Creative Suite.
Typing 50+ WPM.
Bachelor of Arts degree in business, communication, marketing, or related field preferable or equivalent experience.
Genuine interest in sports and fitness.
