Further develop adidas' footprint throughout professional and grassroots football and baseball. Create demand for adidas product by providing superior service to adidas athletes and partners. Continue the development and execution of promotional initiatives, the positioning of adidas events and athletes and the management of relationships with all associates of adidas football and baseball, both internal and external.
Key Accountabilities:
Develop and maintain best in class relationships for adidas with key Sports Marketing athletes, teams, partners, equipment managers and team personnel.
Consistent locker room visits and presence are required throughout the seasonal calendar, to meet and build relationships with assigned baseball and football partners.
Work directly with the Director of Sports Marketing to build the Sports Marketing (football and baseball and possibly other assigned sport) category strategy at all levels, product, event, player activation and athlete marketing. To include the implementation of such strategy.
Proactively seek new athlete partnership opportunities, develop contract proposals, and negotiate agreements, while maintaining a balanced budget.
Integrate the Brand and Business Unit (BU) plans into the Sports Marketing strategy. And, when possible, leverage retail partners to promote events, programs, and athletes adidas brand association.
Responsible for contractual fulfillment of athlete and partner social publishing of Brand and BU initiatives.
Demonstrate urgency in processing, managing, and tracking orders, quarterly forecasts, partner activations, purchase orders, contract payments and invoices. Providing premium customer service to our athletes and partners.
Actively participate in all BU category forecasting of promotional footwear and apparel on a quarterly basis. Monitor inventory levels and depletion of inventory while communicating with category lead needs for respective teams, players and partnerships.
Manage merch card programs and place orders for all athlete and partner needs in a timely manner.
Coordinate athlete travel booking and expense reimbursement.
Manage the execution of athlete appearances and retail promotions.
Work with Internal Communication department to develop accurate and current profiles for all promotional partners.
Heavy travel is required at certain times of the calendar, per sports responsibility and during peak seasons. Up to 40% monthly.
Proficiency in Word, Excel, Outlook and PowerPoint
Ability to make sound business decisions for the Brand’s benefit.
Ability to write and read business/promotional plans
Possess strong organizational, problem-solving, negotiation and resolution skills
Effective oral and written communication skills
Ability to communicate with people on different levels within and outside the organization
Strong influencing and negotiation skills.
Ability to travel year-round, extensively during peak periods.
Extensive knowledge of sport specific category.
Qualifications:
Four year college or university degree.
Four (4) years relevant experience, management experience preferred.
Equivalent combination of education and/or experience may be substituted for degree.
Experience in the sporting goods industry preferred
