Data

Director, Sponsorship & Events

Vineyard Vines

Stamford, CT

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Job Description

Posted On: September 26, 2022


The Director of Sponsorship and Events manages sponsorship and experiential marketing programs in a fast paced, frequently changing entrepreneurial environment, bringing vineyard vines to life through fully integrated sponsorship and events. This position reports to the Senior Director of Brand Marketing and works closely with the marketing, public relations and social media team members. The position is also a highly cross-functional role working closely with the retail, direct and wholesale teams, as well as merchandising and planning.


Key Responsibilities:

  • Manage and execute all facets of sponsorship and experiential marketing programs including:
  • Contract negotiation
  • Budget development and tracking
  • Travel planning
  • Staffing
  • Vendor negotiation and management
  • Promotion, advertising, PR and social media
  • Product production for trade and event staff outfitting
  • Event production and execution
  • Post-event analysis and summary
  • Plan annual calendar and budget for all sponsorship and experiential marketing programs
  • Identify sponsorship and marketing opportunities in both new and emerging markets using sales and marketing initiatives that will grow our customer base
  • Identify key performance indicators to evaluate impact and success of sponsorship and experiential marketing programs on an on-going basis
  • In partnership with merchandising and planning, outline merchandise strategy and placing buys for sponsorship and marketing programs with production and planning teams on a bi-annual basis. Continually managing inventory and placing orders to meet commitments
  • Managing promotional items and online fulfillment store
  • Ongoing maintenance of promotional inventory. Placing reorders when necessary
  • Developing new ideas for promotional items and GWP’s on a seasonal basis
  • Reviewing and monitoring competitors’ sponsorship and marketing efforts as they relate to vineyard vines and our objectives
  • Hiring and managing outside resources when necessary to execute approved programs
  • Writing RFP’s when applicable. Managing interview and selection process of agencies
  • Establishing expectations to successfully ensure objectives are met by external resources


    Required Skills

  • A Bachelor’s degree in Marketing or Communications preferred
  • Minimum ten years experience in events, sponsorship or partnership marketing required
  • Direct marketing, social media and retail experience a plus
  • Advanced knowledge of Microsoft Office applications including Excel, Access, and PowerPoint
  • Excellent presentation skills
  • Strong analytical, communication, and project management skills
  • Organized; ability to multi-task and perform projects under a tight deadline
  • Flexible team player with a high level of energy and commitment
  • Ability to adhere to all company policies and procedures
  • Ability to maintain regular and predictable attendance