The Director of Sponsorship and Events manages sponsorship and experiential marketing programs in a fast paced, frequently changing entrepreneurial environment, bringing vineyard vines to life through fully integrated sponsorship and events. This position reports to the Senior Director of Brand Marketing and works closely with the marketing, public relations and social media team members. The position is also a highly cross-functional role working closely with the retail, direct and wholesale teams, as well as merchandising and planning.
Key Responsibilities:
Manage and execute all facets of sponsorship and experiential marketing programs including:
Contract negotiation
Budget development and tracking
Travel planning
Staffing
Vendor negotiation and management
Promotion, advertising, PR and social media
Product production for trade and event staff outfitting
Event production and execution
Post-event analysis and summary
Plan annual calendar and budget for all sponsorship and experiential marketing programs
Identify sponsorship and marketing opportunities in both new and emerging markets using sales and marketing initiatives that will grow our customer base
Identify key performance indicators to evaluate impact and success of sponsorship and experiential marketing programs on an on-going basis
In partnership with merchandising and planning, outline merchandise strategy and placing buys for sponsorship and marketing programs with production and planning teams on a bi-annual basis. Continually managing inventory and placing orders to meet commitments
Managing promotional items and online fulfillment store
Ongoing maintenance of promotional inventory. Placing reorders when necessary
Developing new ideas for promotional items and GWP’s on a seasonal basis
Reviewing and monitoring competitors’ sponsorship and marketing efforts as they relate to vineyard vines and our objectives
Hiring and managing outside resources when necessary to execute approved programs
Writing RFP’s when applicable. Managing interview and selection process of agencies
Establishing expectations to successfully ensure objectives are met by external resources
A Bachelor’s degree in Marketing or Communications preferred
Minimum ten years experience in events, sponsorship or partnership marketing required
Direct marketing, social media and retail experience a plus
Advanced knowledge of Microsoft Office applications including Excel, Access, and PowerPoint
Excellent presentation skills
Strong analytical, communication, and project management skills
Organized; ability to multi-task and perform projects under a tight deadline
Flexible team player with a high level of energy and commitment
Ability to adhere to all company policies and procedures
Ability to maintain regular and predictable attendance