This role works with some of the most well- known sports leagues in North America to craft exciting brand campaigns that tap into audience’s passion points. In this role, you’ll deliver a series of brand-focused campaigns and consumer activations across Expedia Group’s global portfolio of sponsorships in college football, NBA, and soccer.
What you’ll do:
Keep a pulse on audience passion points and serve as a subject matter expert in their fandom and behavior
Collaborate with stakeholders across the company to plan, produce and launch sponsorship integrated campaigns that align with sponsorship guidelines
Craft strategic recommendations for sponsorship campaigns that are relevant, rooted in fan behavior and aligned with brand initiatives and the Expedia brand audience
Oversee the relationship with our key sponsorship partners and be the key day-to-day point of contact on behalf of Expedia Group
Brainstorm recommendations for new sponsorships and partnerships that align to brand priorities and audiences
Manage our sports marketing agency (Octagon), creative agency partners, and external measurement partners (i.e. Nielsen Sports) on the day-to-day and ensure their effective deployment across the sponsorship portfolio
Lead delivery and management and development of core sponsorship branding assets and of physical and digital branding rights that are exclusive to sponsors
Define, develop and manage the integrated sponsorship activation plan and calendar, in coordination with the Brand and Marketing teams and respective agencies
Support and oversee the development of sponsorship-related Brand and Advertising campaigns, PR and Social activations, branded content and Retail promotions - liaising with Brand and Retail Marketing teams and collaborating with their respective agency partners - to ensure consistency in tone and messaging, compliance with strategic sponsorship platform and objectives and effective and timely approval of all activity from sponsorship partners
Coordinate with Loyalty team on management and execution of member-focused campaigns and promotions leveraging sponsorship assets and access
Drive partnership with Below-The-Line channels (CRM, App, Product, SEO, SEM) to ensure appropriate usage of sponsorships rights and opportunities
3-4 years experience in the sponsorship and partnership space
A strategic thinker that loves to stay close to what audiences are doing, thinking, and interested in
A proactive self-starter that jumps into tasks with enthusiasm regardless of how big or small.
Best in class project management and organizational skills
Someone with patience that is accustomed to working through multi-layered processes and managing stakeholders with competing priorities and timelines.
