Jul 05, 2012 at 01:10 PM
written by New York Times

A Bet (and Tattoo) on an Olympian

SOME marketers are spending tens or hundreds of millions of dollars on Olympic sponsorships. Then there is Hanson Dodge Creative, an advertising and design agency in Milwaukee, which spent $11,100 to perch on the shoulder of an Olympic athlete.

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Photo credit: Hanson Dodge Creative