Craigslist Connects With Bay to Breakers
Bay to Breakers runners will have a new place to turn for their post race missed connections. The 102-year-old San Francisco race has named San Francisco-based Craigslist as presenting sponsor, following a scramble to replace the race's previous title sponsor, Zazzle.
More than 30,000 athletes are expected to run among young professionals (Linkedin is now an official sponsor) and the most interesting man in the world (Dos Equis, too!). Both are new sponsors along with headphone maker, SnuggBuds.
“We’re tickled pink to sponsor Bay to Breakers,” said Craigslist CEO Jim Buckmaster. “A fellow San Francisco institution, this storied footrace celebrates the unique character of our colorful city, drawing fans and participants from around the world.”
Craigslist will receive prominent on-course signage, inclusion in all marketing and advertising collateral, presence on the official Bay to Breakers presented by craigslist website and social media platforms and race entries.
“This is a wonderful opportunity for Bay to Breakers to partner with one of the world’s most visited websites and another San Francisco original, craigslist,” said Bay to Breakers Race Director Angela Fang. “We are thrilled to add them as presenting sponsor. As the event moves into its second century, we can’t imagine a better addition to the Bay to Breakers community.”