Feb 09, 2012 at 01:37 PM
written by

Nissan Wins Bidding War For Rio 2016

The Rio 2016 Organising Committee for the Olympic and Paralympic Games has announced that Nissan will be the automotive sponsor of the Rio 2016 Olympic Games. The carmaker is now the Games’ fifth tier one partner and the sixth domestic sponsor overall. Terms of the deal were not released, but Rio 2016 officials say that the winning bid by Nissan exceeded their goals for the automotive category.

“This partnership demonstrates the value of the Rio 2016 brand and the strength and attractiveness of the Brazilian consumer market. Against this backdrop and after six months of negotiations that also involved other applicants, Nissan submitted a proposal that ensures a consistent mix of products, services and financial backing, proving to be the ideal automotive partner for the Rio de Janeiro Olympic Games”, said Rio 2016 President, Carlos Arthur Nuzman.

Nissan will deliver 4,500 vehicles of different models to the Games, which will be used to transport clients, such as athletes, technical officials, media, operational teams, National Olympic Committees, International Sports Federations, the International Olympic Committee and commercial partners. The vehicles will use clean energy (ethanol or electricity) supporting Rio 2016’s efforts to achieve sustainability targets across the Games.

“Nissan is very proud to be a partner of Rio 2016,” Carlos Ghosn, CEO and President of Nissan, said. “Our multiple connections with Brazil are deep; in 2014 we open a new world-class manufacturing plant in Resende, state of Rio de Janeiro. As a showcase for the energy and vision of Brazil, the Olympic Games are a natural fit for Nissan.”

“Counting on a partner that helps us tackle operational challenges in a vital area such as transport and also assists us in delivering accessible and sustainable Games is a privilege Nissan is giving us with this agreement," commented Leonardo Gryner, CEO of the Rio 2016 Organising Committee for the Olympic and Paralympic Games. "We are looking forward to starting our collaboration."

Nissan says it will support young aspiring athletes on their road to the Games, implement legacy programmes which aim to create positive lasting social impact, and provide a wide range of services, such as driver training and expertise for logistics solutions to meet the complexity of the event.

The Rio 2016 Organising Committee for the Olympic and Paralympic Games has five other tier one partners (official sponsors) including Bradesco, Bradesco Seguros, Claro, Embratel and Nissan. There is one tier two supporter – Ernst & Young Terco.