Subaru Sponsors "Puppy Bowl" on Super Bowl Sunday
While Super Bowl advertisers spend millions on :30 spots, Subaru is aiming for a louder bark to its buy (or at least a more cost-efficient one). Today, Subaru of America announced it will be sponsoring a national Game Day Dog Walk Event. In addition, it will be spending its media dollars on sponsoring Animal Planet's "Puppy Bowl VII." To participate in the event, dog owners can sign up and commit to walk their dog on Super Sunday. When they go for their walk, participants will see an up-to-the-minute tracker that streams a live count of the number of dogs walking across the country. Those who join on Subaru's Facebook page can also submit a picture and story of their dog for Subaru of America Facebook fans.
"We know that Subaru lovers tend to be dog lovers, with two-thirds of Subaru owners being pet owners, too – so the 'Dog Tested' initiative was created to highlight Subaru owners' love for their canine companions in an engaging, interactive way," said Brian Johnson, National Advertising Manager, Subaru of America, Inc. "What better way to show that love than to commit to doing something healthy and active – for dogs and their humans – during one of the most popular days for lounging on the couch."
Subaru of America says it has one of the highest dog-ownership rates among all automotive companies. Subaru will name Game Day Dog Walk Event participants on Subaru.com and sending free MVP doggy gift packs to those who pledged to walk their dog on February 6, while supplies last. To register, owners can pledge to walk their dog at subaru.com/dogs.