Russell Scibett and Joshua Duboff are holding the Business of Sports networking event tonight! Come say hi to us, tell us what you think of Spitch, buy us a beer (we're still bootstrapping people)... whatever. It's at Galway Hooker starting at 6:30 and should be a great event.
Event Name: The Business of Sports Networking - New York City
Date and Time: May 26, 2009 a...Read More
As you may have heard, Michael Munson, the founder of Sponsorwise, joined the SponsorPitch team last week. Michael will reside in Silicon Valley and continue in his current role for Fantell while serving as Vice President, Content & Strategy for SponsorPitch. Mike c...Read More
How's this for irony - in yesterday's English Premier League final, Barcelona FC faced off against Manchester United. Yup, the same Man-U that is looking for a new £300 million shirt sponsor to replace defunct AIG. In contrast, Barca has steadfastly passed on sponsorship money altogether and has a deal in place to actually donate £1.2 mm/yr to global cause...Read More
The Armed Forces and racing (both NASCAR & IRL) are so closely tied to each other that sometimes they get recognition for sponsorships that don't even exist! If all branches of the armed forces are involved with racing, it must be successful in helping them meet their core objective: recruiting.
Aside from the demographic overlap (18-2...Read More
In the last year or so, I can't tell you how many times I've heard "we were close to a deal and then so and so left" or in this environment more likely "got laid off." We hear a lot about the direct hit that shrinking sponsorship budgets have on sponsorship projections, but one secondary issue you've most likely encountered is the loss of corporate side sponsorship professionals as companies d...Read More
Key Learnings is a regular weekly posting that covers insights and stories from thought-leaders within the sponsorship industry. Our fourth key learning comes from Jim Loria who has over 30 years of sports management experience and for the past 10 years as served as President of the USHL's Sioux Falls Stampede.
Before making that first sales call, consider this strategy or thought...Read More
You may notice a few new additions to the SponsorPitch website. We wanted to take a minute to catch you up.
Our new social research service, Lead Time™ is the result of a long term trend, not an isolated idea (although we think it's a good one!).
There is a systematic lack of transparency and teamwork across sponsorship sales peers. Everybody, except the ones that need it most...
From AdWeek today:
"Mediaedge:cia, the WPP media agency, is issuing a report -- supported with data from sister sponsorship consultancy arm EIG -- that forecasts significant global growth in the sector, despite the economic downturn....At a time when ad budgets are shrinking, the report predicts that spending on sponsorships and related activity will climb worldwide by 15 percent this ye...Read More
For all of those marketers thinking about building a cause sponsorship campaign these days (and there are a lot!), Hanes recently launched Passionately Pink for the Cure (R), which might prove to be a good case study of integrated activation. The partnership includes a celebrity and apparel tie-in with TV star Sarah...Read More
On the same day that properties like the Vancouver Olympic Organizing Committee and the NHL's Vancouver Canucks announced that they believe newly bankrupt General Motors will honor its multi-million dollar sponsorship commitments, Bearing Point and the PGA Tour reached a deal to scratch the bankrupt company'...Read More