May 21, 2009 at 03:41 PM
written by Admin

Free Shirts! ...

Everyone loves free shirts, but apparently not when the fine print reads... "for £300mm sponsorship."

A £20 co-branded Manchester United jersey (sent out to prospective sponsors and branded by Man-U with with their company names) didn't get the team a £300 million shirt sponsorship from Norwegian energy firm, StatoilHydro. That would've been a he...

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May 21, 2009 at 04:24 PM
written by Admin

Key Learnings: Moving to True Win-Win Relationships

Photobucket This is the second posting in our "Key Learnings" blog series, which will be a regular collection of insights...

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May 22, 2009 at 05:16 PM
written by Admin

Can Lax Catch Corporate America's Eye?

According to this piece from Wall Street Journal Economics reporter Kelly Evans, 1.2 million Americans are playing lacrosse, an increase of 40% since 2000. Don't worry - lacrosse is still up there with popped collared polos and sperry top-siders for Northeast preppy quotient, but there are signs that the sport may be growing its demo and geographic reach beyond private and ivy-league school pr...

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May 22, 2009 at 06:02 PM
written by Admin

And now a word from our sponsors..

Selling tickets isn't easy business these days (ask the Yankees)! With Eventbrite, you can have a fully automated ticketing application on your site and be able to promote it throughout the web, in a matter of minutes. Go give it a whirl and see if Eventbrite can help you sell out your next event. Did we mention it's completely free?

Learn more here:

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May 25, 2009 at 02:36 PM
written by Admin

New Categories, New Struggles

The BBC's Maryam Moshiri reports that shirt sponsorship is no longer reserved for large multinational corporations, but also online gambling companies (as with AC Milan) and even charities (Barcelona and Aston Villa).

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May 26, 2009 at 02:37 PM
written by Admin

Sports Biz Networking Event TONIGHT in NYC

Russell Scibett and Joshua Duboff are holding the Business of Sports networking event tonight! Come say hi to us, tell us what you think of Spitch, buy us a beer (we're still bootstrapping people)... whatever. It's at Galway Hooker starting at 6:30 and should be a great event.

Event Name: The Business of Sports Networking - New York City

Date and Time: May 26, 2009 a...

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May 26, 2009 at 06:53 PM
written by Admin

Sponsorwise to SponsorPitch, 10 Years in Sponsorship

As you may have heard, Michael Munson, the founder of Sponsorwise, joined the SponsorPitch team last week. Michael will reside in Silicon Valley and continue in his current role for Fantell while serving as Vice President, Content & Strategy for SponsorPitch. Mike c...

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May 28, 2009 at 02:25 PM
written by Admin

English Premier Final : Commercial vs. Cause?

How's this for irony - in yesterday's English Premier League final, Barcelona FC faced off against Manchester United. Yup, the same Man-U that is looking for a new £300 million shirt sponsor to replace defunct AIG. In contrast, Barca has steadfastly passed on sponsorship money altogether and has a deal in place to actually donate £1.2 mm/yr to global cause...

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May 28, 2009 at 04:53 PM
written by Admin

Rationale: Armed Forces & Racing

The Armed Forces and racing (both NASCAR & IRL) are so closely tied to each other that sometimes they get recognition for sponsorships that don't even exist! If all branches of the armed forces are involved with racing, it must be successful in helping them meet their core objective: recruiting.

Aside from the demographic overlap (18-2...

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May 28, 2009 at 08:02 PM
written by Admin

Step up to the Chalkboard, We're all Teaching Sponsorship 101

In the last year or so, I can't tell you how many times I've heard "we were close to a deal and then so and so left" or in this environment more likely "got laid off." We hear a lot about the direct hit that shrinking sponsorship budgets have on sponsorship projections, but one secondary issue you've most likely encountered is the loss of corporate side sponsorship professionals as companies d...

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