Planet Fitness partners with Detroit Tigers The three-franchisee group, which Rief terms a "Detroit marketing co-op," is still in talks with the Tigers. It aims to expand the marketing relationship to include more fitness-related programming during games and promote Planet Fitness' Judgment Free Generation anti-bullying initiative, he said.
Publix sponsors Detroit Tigers Publix Super Markets is pleased to announce support of the City of Lakeland, the Detroit Tigers and the Lakeland Flying Tigers by sponsoring the naming rights of Tigertown field. The $3 million sponsorship is payable over the next 15 years. On Feb. 9, 2017 — first day of the 2017 Major League Baseball spring training season — the stadium will be renamed Publix Field at Joker Marchant Stadium. The naming rights will continue through 2036.