TuneIn signs deal with National Football League "Audio is a big area of opportunity for us," says Hans Schroeder, the NFL's senior vice president of media strategy, business development and sales. "We have great partnerships today already both across the club level and also at the league level. But as we see the explosion of digital and we see more fans gravitating to digital platforms, making sure we had a great audio offering there going forward was an important one."
Five Guys partners with National Football League SponsorshipWednesday, 30 September 2015 15:49The National Football League (NFL) and Five Guys burger restaurant are launching a UK-wide retail partnership this week.Until the end of November, each of the 32 Five Guys stores across the UK will be twinned with one of the 32 NFL teams to offer customers the chance to win a trip to Super Bowl 50.Every Five Guys restaurant will feature an NFL locker-style installation featuring its twin team, including a helmet, game jersey, NFL football and fun facts. Sarah Swanson, Head of Marketing for NFLUK, said: “We are very pleased to be launching our partnership with Five Guys. Their ambition and innovative approach to developing their business in the UK makes them an ideal fit for the NFL at a time when we are making significant strides in fan growth here."John Eckbert, CEO of Five Guys UK said: “Five Guys and the NFL are a natural fit – two American brands with fanatical fan bases building cult followings in the UK."We hope the upcoming initiative offers our customers a real taste of the American football experience and adds to the dining experience already offered in our stores.”