Rolex signs deal with Academy Awards NEW YORK, Feb. 1, 2017 /PRNewswire/ -- Rolex will be a Proud Sponsor of the 89th Academy Awards® broadcast live on Oscars Sunday®, 26 February 2017 on the ABC Television Network. The Oscars® ceremony has honored excellence in cinema since 1929. For the second consecutive year, Rolex will also be Exclusive Sponsor of the Oscars Greenroom.
Walmart partners with Academy Awards The Bentonville-based retailer said Thursday it is beginning a multiyear sponsorship agreement with the Academy Awards on Feb. 26. To mark the occasion, Wal-Mart has challenged a few well-known directors to create three, 60-second films that will air during the Oscars.
Francis Ford Coppola Winery signs deal with Academy Awards GEYSERVILLE, Calif. (January 17, 2017) – Francis Ford Coppola Winery kicks off 2017 in a big way with the announcement of two bold new film partners — Sundance Institute and the Academy of Motion Picture Arts and Sciences. Francis Ford Coppola Winery will be the sole still wine brand poured at the Academy Awards® and Governors Ball, the Academy’s official post-Oscars® celebration, for the next three years. Additionally, the winery is the exclusive wine sponsor of the 2017 Sundance Film Festival. Inspired by the illustrious film career of the brand’s Academy Award®-winning namesake, Francis Ford Coppola Winery will serve as the go-to wine brand for film buffs everywhere.
GM sponsors Academy Awards While the departure of the two sponsors is noteworthy—the official auto advertiser of the Academy Awards since 2009, top-spending Hyundai invested north of $12 million in last year’s broadcast, while eight-year backer Coca-Cola accounted for the third-largest commitment ($8.5 million)—the categories were snapped up in short order. According to several sources, General Motors has assumed the exclusive automaker position, while Pepsi reclaimed the nonalcoholic beverage sponsorship from its biggest rival. Pepsi is priming the pump for its first Oscars appearance since 2005 with a promotion for Regal Hollywood Theaters.
Samsung partners with Academy Awards The device manufacturer will run six commercials during the Academy Awards on Sunday. Each spot will be part of a running story about a video game publisher trying to develop a game called "Unicorn Apocalypse." The last of the episodic ads will feature an appearance by Tim Burton, director of "Beetlejuice" and "Edward Scissorhands," trying to turn "Unicorn Apocalypse" into a feature film.