Reebok signs deal with Anthony Pettis UFC lightweight champion Anthony Pettis is the newest member of the Reebok family. Pettis confirmed the deal to MMAFighting.com on Monday. The young titleholder will now join Johny Hendricks as mixed martial artists to secure sponsorships with the blue-chip sneaker and apparel company.
General Mills partners with Anthony Pettis The UFC has been making a concentrated effort to become as mainstream as possible. We're seeing a much more saturated market, strides toward global expansion, and big name corporate sponsorship. It wasn't too long ago that the acquisition of Bud Light and Harley Davidson sponsorships by the organization as a whole was big news.