CenturyLink signs deal with Arizona State Fair In what is believed to be an industry first, the Arizona State Fair in Phoenix kicked off its Oct. 14-Nov. 6 run with a presenting sponsor. Denver-based telephone, Internet and cable provider Qwest gave the fair $250,000 in cash to be the presenting sponsor and also had an in-kind contribution called "Planet Qwest," a large domed area that showed off products during the day and became a club at night.
Cricket Wireless signs deal with Arizona State Fair Since 2006, sponsors have also become much more involved in promoting the fair itself with discount coupons and donated items, Yee said. She added that sponsors want real estate at the fair, and are investing heavily in promotions that get people to the fair as well as to the sponsor’s booth.
Honda signs deal with Arizona State Fair The number of sponsorships has still not risen to its high water mark hit in 2004 and 2005, Yee said. However, thanks to a core group of about 12 very loyal sponsors, and the emphasis recent sponsors have put on attracting fair goers with discount coupons and donated items, the fair has been able to come through some very tough times, Yee said.