x
Looking to sponsor events? Learn more about how SponsorPitch helps brands and agencies buy sponsorships!
View Site

Barracuda Racing

Sponsor

USA-IN

Do you work here?
255 views
0 followers
Property Summary
Founded by veteran driver Bryan Herta and noted race engineer and team manager Steve Newey, Barracuda Racing has been a race-winning team in Firestone Indy Lights competition since 2009 and recently won the 2011 Indianapolis 500 with driver Dan Wheldon in only its second IZOD IndyCar Series start. The Indianapolis, Ind.-based squad made its IndyCar debut in 2010 contesting the Indianapolis 500. New for 2012, Barracuda Racing has formed a joint venture with Bowen and Bowers Motorsports, Inc. (BBM) to field a full time entry in the Izod Indycar Series for Canadian driver Alex Taglaiani. Based in Toronto, Ontario, Bowen and Bowers Motorsports, Inc. is the coming together of leading sports and entertainment property development professionals, Chris Bowers and David Bowen, along with the financial management experience of Trapeze Asset Management Inc.
Deal
11/2014

Oasis partners with Barracuda Racing The Quebec-based fruit and vegetable juice manufacturer began their foray into IndyCar as a personal sponsor of Tagliani last season, and have now increased their investment and presence to include car, driver and crew branding. Further, Lassonde and the Oasis brand have a strong national activation plan which will feature Alex and his Barracuda Networks #98."Lassonde is particularly proud to support talent such as that of Alexandre Tagliani," said Mr. Pierre L'Heureux, Executive Vice-President and Managing Director, Sales Administration, Marketing and R&D at A. Lassonde Inc. "Through his determination, perseverance and healthy lifestyle, Tagis the ideal athlete to represent Oasis brand values across North America."In order to highlight this partnership, Lassonde will reach out to consumers through a nationwide promotional campaign, created in collaboration with Tetra Pak and the Couche-Tard network. This campaign will run in stores and through social media from May to June 2013. It will offer Canadian consumers, who participate via SMS, a chance to win several prizes, including one of four VIP weekends for two to attend the IndyCar race in Toronto, on July 13 and 14, as well as a Honda Civic Si 2013.Barracuda Racing team owner Bryan Herta expressed his support of the new sponsorship, saying, "Lassonde and Oasis have been very strong supporters of Alex and we are very happy to welcome them onboard as a sponsor of the Barracuda Networks car this season. We look forward to working together to increase brand awareness and support the retail promotional program in conjunction with Tetra Pak and Couche-Tard. And most of all, look forward to giving Alex the tools he needs to put these great brands in the winner's circle."The No. 98 Barracuda Racing car is on track today and includes a prominent Oasis logo for the first time. In just two weeks, Tagliani will race on the streets of St. Petersburg, FL at the IZOD IndyCar Series season opener on March 24.PaddockTalk Perspective

See more updates for Barracuda Racing

Join SponsorPitch
If you currently work at this organization, click the “Do you work here?” button to request editing privileges.
This SponsorPitch page is about Barracuda Racing and contains information about this organization's sponsorship activity, sponsorship decision makers and sponsorship preferences. This page is not endorsed by or affiliated with Barracuda Racing, though it may be actively managed and updated by company representatives. If you currently work at this organization, click the Manage Sponsor button to request management privileges. All trademarks, service marks and copyrights are property of their respective owners.