De Lotto signs deal with Belkin Pro Cycling Team Team Belkin announces sponsorship agreement with Dutch Lottery, BrandLoyalty By Spencer PowlisonPublished Jul. 30, 2014 Lars Boom's Belkin team appears to have resolved its uncertain sponsorship fate, with an agreement to work with the Dutch Lottery and BrandLoyalty. Photo: Tim De Waele | TDWsport.com
Belkin signs deal with Belkin Pro Cycling Team HILVERSUM, Netherlands, Jun 24, 2013 (BUSINESS WIRE) --Belkin, creator of people-inspired technology products, today announced that it has signed an agreement to become the title sponsor of the Blanco Pro Cycling Team. Renamed the Belkin Pro Cycling Team, the team will begin competing under its new name and logo at the 2013 Tour de France.